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You Are Your Brand and Your Brand Is You

Posted by Bud Bilanich on 7/8/2007 at 11:48 AM
Posted in Marketing, Entrepreneurship

Brand-Building Wisdeom from Bud Bilanich, The Common Sense Guy As a small business owner whose brand is me, I recognize the importance of personal branding. I am a keynote more...

Build Your Personal Brand

Posted by Bud Bilanich on 4/11/2007 at 5:25 PM
Posted in Marketing, Leadership, Entrepreneurship

Your brand is how people think of you. Tom Peters says that “a brand is a trust mark, it’s shorthand, it’s a sorting device.” Think of the more...

You Are Your Brand and Your Brand Is You

Posted by Bud Bilanich on 3/1/2007 at 6:26 PM
Posted in Success, Entrepreneurship, Marketing

Insights from Bud Bilanich, The Common Sense Guy As a small business owner whose brand is me, I recognize the importance of personal branding. I am a keynote more...

Communicate Your Strategy

Posted by Bud Bilanich on 11/24/2006 at 8:45 AM

I saw an amazing piece in USA Today just a few days ago. It was in the lower left corner of the front page of the more...

Always Sweat the Small Stuff

Posted by Bud Bilanich on 10/24/2006 at 6:54 AM

Skillful execution of the things that matter is one of the success principles I stress in my book 4 Secrets of High Performing Organizations. "The things more...

Tell the Truth

Posted by Bud Bilanich on 10/3/2006 at 7:24 AM

The last few weeks have been tough for CEOs. Patricia Dunn resigned as the Chairperson of Hewlett Packard. The pretexting scandal - that arose from her more...

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