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Posted by Jeff Burrows on 1/4/2007 at 9:23 AM
Posted in Entrepreneurship, Marketing
If you are starting a new business, the day will finally come to stop planning and start interacting with your customers. That day is of critical importance. Ultimately, it will determine your success or failure.
To get the most from that moment, I recommend an approach that I call giving your customers 100 percent of your promise, plus an additional one percent. How can you deliver101 percent of your promise? Let me explain.
You start by answering this question:
What is my promise to my customers?
Let's say, for example, that you are starting a company that will install swimming pools. If that is
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Posted by Jeff Burrows on 9/30/2006 at 8:52 AM
Life-changing ideas from Trump University's Entrepreneur's Success Code
Many entrepreneurs nearly kill themselves running their businesses. They work such long hours that they experience no joy or true abundance in their lives.
When they finally get fed up, their solution is often to limit the size or scope of the business. True, that reduces the demands that their business places on their lives. But their organizations are still out of control, only smaller. That is hardly a recipe for success.
The solution is management, and that is a problem for many entrepreneurs. After all, we start companies because we hate that word. We don't
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Posted by Jeff Burrows on 3/8/2006 at 2:29 PM
If you're running your own business, you had better cast yourself as the star of the show. Too many entrepreneurs waste their time playing every supporting role from sidekick to understudy. But to be truly successful in business, owners must place themselves at the center of the action. If you're going to be the diva, however, you have to learn how to delegate. Success in the business world requires balancing your desire for control with a need to bring the star quality out in those who work for you.
Finding your balance will allow you the freedom to perform at your best
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6 comments