Author View (Richard F. Guyon)

Carol, who owns a successful gardening store, launched a Website last year to sell her garden supplies directly to consumers. She hired a designer to build a good-looking site for her. But after a few weeks, she noticed that only a trickle of people were visiting her site every day. So Carol signed up with a pay-per-click Internet advertising service and within a few days, dozens of people were coming to her site every day. That seemed positive until a month later, Carol realized that she had just spent $3,354 for pay-for-click advertising that generated only $24 in sales. "A lady in Illinois more...

Secrets of Websites that Sell With tens of millions of users surfing the Web daily for more than simple browsing, there is a good reason for the explosion of business-to-business and business-to-consumer sites. The Internet is simply a great place to sell. The problem is, you can pay to advertise on high-volume traffic sites or on search engines and attract a lot of visitors to your site - and still have no guarantee of sales. When people arrive at your site, it should get them to buy something. That's why the effectiveness of your site hinges on its conversion-to-sales ratio: If many of your visitors more...

If you are thinking of starting your own business, your success strongly depends on choosing a field of business you will love. Without a strong passion for your work, your efforts will suffer and so will your new business. Holidays, 9 - 5 workdays and weekends off are for the employed, not for the entrepreneur, so be ready for the initial and continuing work required to make your new business a success.Research demands more than looking into new products or innovation. You must also determine if it is possible to provide a better product or service than your competitors do. This more...