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Passion Is the Fulcrum Point of Selling

To win in sales, you need to be passionate about what you’re selling. You’ve got to believe that your organization is the best, that your product is the best and - most importantly - that you are the best.  Passion is the fulcrum point of selling.  It’s pivotal.  It’s absolutely fundamental to selling success.  That reality was made very apparent on last night’s Apprentice in the images we saw of Heidi and Nicole not fighting for the sales that Arrow was apparently “stealing” from them. Their complete failure to rise to that challenge showed us that if you’re not passionate about what you more...
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