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The Trump Blog

Ideas and Opinions from Donald Trump and TrumpU Faculty.

You Need to Stop Selling

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After you’ve launched your business, the day will come when it is time to start knocking on doors and selling.

When that day comes, your first inclination will probably be to dash out to buy every book you can find about selling. If you can absorb all the powerful advice they contain from their powerful-looking authors, you will be moving your product quickly, right? Well maybe yes. But probably not. 

You see, attempting to identify the traits of the perfect salesperson is a waste of time. All you need is to understand your own strengths and perfect them. I’ve been the top salesperson at every company where I’ve ever worked. I’ve won awards, grossed the highest profits and opened a lot of doors. And I did this by being true to myself  - by understanding my instinctive talents and strengths and by becoming friends with everyone around me.

Sales is about having a good time and making as many friends as possible. So enjoy what you do. Because when you do, it shows and customers will buy, for a very simple reason:

People Want to Do Business with Their Friends

This is really simple. To make more sales, make more friends. That’s it. Just be likeable. If you do, your customers will buy from you over the next guy. I guarantee that even if you’re more expensive than the next gal or guy, they’ll be happy to pay for your product or service.

If you’re not likeable, then you really shouldn’t be in sales. You need to be in accounting or some other job where it doesn’t really matter if you’re liked. 

Once you’ve established friendship, you’ll establish trust. You’ll be seen as an advisor. As a consultant. And you need to become a consultant to your client. Not a salesperson. Not a rep. Not an account manager. A consultant. And the first step in becoming that trusted advisor, that consultant, is to first to become a friend.

The bottom line is that people do business with people they like and people they trust. The product or service is often secondary.

So talk friendly, not professionally. Listen to people and help them solve problems. If you are a real friend, you might never have to think about the word “selling” again.

For more great advice on starting a business the smart way, be sure to get involved in Trump University’s Entrepreneurship Mastery Program. We have a desk waiting for you.

As winner of The Apprentice (2006), Sean Yazbeck, was selected by Donald Trump to oversee construction of the 5 star hotel condominium, Trump SoHo, in New York City. Yazbeck's role included overseeing negotiations on all acquisitions and purchases for this $500 million project.

Yazbeck has since been working with the Trump Institute to set-up WAVSYS, a national technical staffing company providing individuals, project teams and strategic outsourcing services for engagements in IT and telecommunications. As Founder and CEO, WAVSYS leverages Yazbeck's 12-years of unrivaled recruitment expertise, for which he was awarded the EB1 Green Card for "persons of extraordinary ability".

In 2006, in recognition of his multiple achievements the mayor of Miami Dade County, Carlos Alvarez, named June 20th, as "Sean Yazbeck Day" in Miami-Dade County. More recently in 2008 the Governor of Kentucky, Steve Beshear, bestowed the honory title of "Kentucky Colonel" on Sean Yazbeck "in recognition of noteworthy accomplishments and outstanding service to the nation".

Since winning The Apprentice, Yazbeck has appeared as Boardroom Advisor to Mr. Trump on The Apprentice, hosted his own show, Reality Trailblazers, on the TV Guide Channel and has appeared on numerous shows such as Miss Universe, MTV Video Music Awards, Live with Regis and Kelly, 1 vs. 100, Soap Talk and Identity.

Yazbeck graduated top of his year with a First Class Honors Degree from Southampton Solent University in England. A British national, he is due to gain dual American Citizenship in 2010.

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