Loyalty: The Highest Virtue

Chairman,

Trump

University

On a recent episode of The Apprentice, some people were surprised that I didn't fire Rebecca after a rather contentious meeting in the boardroom. Rebecca had broken her ankle the week before and set out to prove, despite her physical setback, that she was still capable of leading her team. She volunteered to be project manager, but unfortunately for her, the women's team failed.

There was a lot of finger pointing for the loss, and most of those fingers were aimed in Toral's direction. But instead of immediately picking Toral to return with her to the boardroom, Rebecca opted to let her return to the suite. Apparently, Toral had helped Rebecca with her ankle, and Rebecca held Toral in high esteem for her educational background (my alma mater, Wharton) and for her business background.

Even when I personally suggested that Rebecca reconsider, she remained steadfast in her decision. It was either a really stupid move or a really smart one. Fortunately, for Rebecca, there are few qualities I value more than loyalty.

When employees and employers, even coworkers, have a commitment to one another, everyone benefits. I have people who have been in business with me for decades. I reward their loyalty to the organization and to me. I know that they'll always be dedicated to what we're trying to accomplish. The reason I have so many loyal people in the Trump Organization is that the loyalty is reciprocated. A lot of companies feel that dedication is a one-way street, but I think that's an easy way to lose good, talented people.

In Rebecca's case, I was impressed by her steadfastness. (I still think she made a stupid decision, and I fired Toral the following week.) Nevertheless, I was moved by her dedication.