Chairman, Trump University
Recently, I shocked a lot of viewers of The Apprentice when I fired four contestants simultaneously in the boardroom. I was incredibly disgusted with their performance on a sales task and couldn't decide who did the worst job. So they all crammed into that taxi for the final ride home.
The teams' task had been to create an interactive sales event in a sporting goods store. It was fairly straightforward. The team with the most sales won. The members of Excel got caught up in creating an elaborate batting cage to wow shoppers. It was so enticing that customers waited in long lines to try it out. Team members worked the pitching machine and gave hitting tips while hawking lemonade and hot dogs. They were so caught up in the frenzy and excitement of the event that they forgot the original goal which was to sell actual store merchandise.
Meanwhile, Capital Edge constructed a mini putting green for children. It allowed the parents to shop while kids stayed happily occupied. It was a no-brainer win. Capital Edge had a 74 percent increase in sales while Excel delivered a 34 percent drop, the biggest loss in the history of The Apprentice.
What happened was simple. Team Excel lost focus. Most of the members put all their time and energy into creating this remarkable presentation, but, in the end, they forgot about the overall purpose of the task. I see this happen way too often in the business world. People get caught up in wonderful, eye-catching pitches, but they don't do enough to close the deal. It's no good if you don't make the sale. Even if your foot is in the door or you bring someone into a conference room, you don't win the deal unless you actually get them to sign on the dotted line.
Donald Trump is someone who knows about focus--it's essential for success. Trump University's new program, Success Coaching: The Power of Focus, is an intensive, systemized approach for tapping your deep-rooted powers of concentration. You will learn how to hit your business, personal, and financial targets with absolute certainty. To learn more, click here.
Smart Business Networking with LinkedIn
Vital Steps to Launch Your Social Bookmarking Campaign
When a Tenant Violates the HOA Rules...
Questions to Ask Before Listing Your Home with a Real Estate Agent
See how you stack up against Donald Trump take our FREE entrepreneurship test.
Follow Us on Twitter
Become a Fan of Trump University's Facebook Page
Trump University on You Tube
How to Change the World
Tom Peters
Conversation Marketing
Freakonomics
Marketing Excellence Blog
Rajesh Shakya
Trump University Real Estate 101 Building Wealth with Real Estate Investments
Commercial Real Estate Investment 101 How Small Investors Can Get Started and Make It Big
35 Comments
This is a perfect example of a problem I see all too often, particularly in software development projects. The ability to understand the difference between doing a job well and doing the right job well is critical. Some developers spend far too much time on perfecting aspects of their code that will never see the light of day - and in the end, if it doesn't solve your problem, it's wasted effort.
You think it's fun trying to read an article or a description for a product displayed with at 10 point size font? How fast do you think a customers fingers can type a competitors website address?
It surprises me to see that you have never said anything about being almost bankrupt. As a businessman, you certainly made some big mistakes...or to put in a decent way, some uncalculated risks.
Don't get me wrong, you're a smart man...but if it weren't for the start-up capital of your father, you probably wouldn't have come this far. So never claim that you're the intelligent self-made man because that is just not true.
I always watch your show and I truly feel you're making the right choices...but what does songwriting have to do with being creative on a business level? Sometimes it's a bit off track.....say more about your business. Give us one of your towers and tell us the story behind the building.
keep it up,
Marcel
How do you know the carriages were ineffective?
Did the calls come in with some identification as
inspired from the carriages or from the warm bodies?
I say no there was not.
Seems to me that it was agreed it was a good move to
abscond with the bullhorns.. which means each body on
the losing side generates less calls. Since they lost
Why didn't you use simple algebra in the last episode of your show to determine that the warm bodies on the streets did not bring in as many calls for perfume as the carriages with ads applied to them? It was as if every single person in the board room lacked clarity and common sense during the argument on who should be fired.
If you ran your business
About the last episode.... the horse carriages and bullhorns. While I think buying the bullhorns out from under the other team was a good move, I questioned the way it was done. Sure, it's just business, but Rebecca pretended to be from the other team and duped the sales people into selling her the bullhorns. Is that just business? Is it good business? I would have called it a con job.
If Rebecca had gone in and bought them
Firing the four on that eventful episode was a great decision. Sometimes business needs to remember that even though they are not doctors, the decisions they make do affect lives.
The sporting goods displays, for instance: the Capital Edge people, if I remember correctly, didn't know golf that well, yet chose it. Wasn't sure why, but they did seem to have a good sense of what to do to get people to buy the merchandise. They didn't have as complicated a set-up as Excel's, and the Excel team had people knowledgeable about baseball. Yet that ended up being a problem, since they then went on to make a wonderful baseball display--but as you say, got sidetracked from selling the stuff. The one team was perhaps overconfident that knowing about the sport in question would make them the winners, yet the other was able, b/c they were less knowledgeable about the sport, to find a way to use what they did know to get things done.
Another lesson: simplicity seems to succeed more often than attempting a lot of bells and whistles. The live meeting videos of both teams: Alla and Felicia had all the drop-dead graphics and flashy images, yet it seemed too "busy." Randall and Rebecca decided they could do as well as or better than the actor they brought in, so did it themselves--showed a few simple instances of why Live Meeting was a great idea, and won.
Friends laugh at my interest in this and a couple other reality shows, but I think they offer a variation on "street theater" and, in the case of the Apprentice in particular, I sometimes try to imagine how I'd handle a particular task, so it's creative exercise.
A couple of concerns though:
1. On one program, a woman (Angie, I think) appeared to be having one of those "bad hair days" that can happen to anyone, and she was increasingly stressed, not handling it as well as anyone would like, herself included. You fired her, and while I understood your decision, I thought your comments about her after she left seemed unduly harsh: "nobody likes a choker, and she's a choker." It seems to me that to sum her up with that one word ignores the fact that she made it as far as she did, that she had done a good job on other tasks, that she was more than the sum of that day. I don't think human beings can or should be summed up
Throughout American History, including the New York Cityt (Manhattan) area I believe Vanderbuilt was a leader in the New York Real Estate Market, purchasing large lots of land and splitting them up into smaller parcels for individuals to rent from him,
Perhaps we could take a look at the Trump Apartments anywhere in the Trump Tower and subdivide them into smaller work spaces.
I questioned someone recently as to why the sizes of homes have decreased since Vanderbilt's days and he said that this has happened because people no longer need such large homes with so much space.
Perhpas we should all look towards the trends coming in the future?
At the same time I do see an upsizing trend of some of the middle priced homes - to larger amounts of square footage of living space. Whether the upkeep of these spacious homes is maintainable or not we shall se in the distant future -