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Ten Critical Commandments for Entrepreneurial Success

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Critical knowledge from The 10 Golden Rules for Buying a Business

In my blog post of August 30th, I explained why buying a business can be the smartest step you will ever take toward becoming a wealthy and successful entrepreneur.

Today, I'd like to take the process one step further by sharing more detailed information, drawn from the free special report, The 10 Golden Rules for Buying a Business, which I wrote for the students of Trump University.

What are The 10 Commandments? Let me give them to you in condensed form:

  • Commandment # 1 - Pay for the past, consider the present, but buy for the future. The past financials about a company you are buying help you determine the purchase price, but they do not tell you what the business will look like under your management. You have to evaluate it carefully to know what it can yield after the purchase.
  • Commandment # 2 - Buy a good business that you can make great. Buying a cheap business is like buying a bad used car. You'll spend all of your time trying to patch "leaks" and have little or no time left to build it. Buy a solid business instead and grow it from there.
  • Commandment # 3 - Remember that ingredients are nothing without a recipe. After you purchase the business, can you put all of its parts together into one cohesive unit? What is your plan to make it grow?
  • Commandment # 4 - Fall in love with the profit, not the product. If you get too emotional about the business before you buy it, your judgment will be clouded forever. Stay objective.
  • Commandment # 5 - Buy a business that lets you do what you do best. It should use your greatest strengths, not pull you away from them.
  • Commandment # 6 - Look for a company that offers "autopilot" and "cruise control." To a greater or lesser degree, the business should be able to run on its own so you can focus on building profits. If you have to be too hands-on, your business will get stuck in place.
  • Commandment # 7 -Find the hidden gold. Nearly all businesses possess components that the current seller has not exploited. Identify and exploit them.
  • Commandment # 8 - Buy a business you can talk about compellingly. It must make you proud.
  • Commandment # 9 -Identify what is not perfect yet. Every business has faults. But there is opportunity in those faults, because the smallest improvements in them will yield the greatest results.
  • Commandment # 10 - Know specifically what the business is worth to you. After all, there are great businesses that should not be bought by you, but by someone else. You need to objectively identify them.

My 10 Commandments are called Commandments because they cannot be bent, avoided or broken! Any business you buy must pass muster against all of them, with no exceptions.

But if you find a business that meets all 10, it represents your golden opportunity. With you at the helm, it is certain to grow and flourish. But remember, the advice I offer in this blog post is just the tip of the ice burg. To get the information you need to know before buying a business of your own, I urge you to order my free report, The 10 Golden Rules for Buying a Business.

Richard Parker is author of the free special report, The 10 Golden Rules for Buying a Business. An authority on business acquisition, Richard is developing a soon-to-be-launched new home study course, The Art of Buying a Business for Trump University.

Trump University Professor Richard Parker developed Trump University's self-paced multimedia home-study course on Buying a Business. Professor Parker bought his first business when he was 12 and sold it for a profit when he was 13. He has now bought more than 10 businesses and is a national authority on the subject.

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12 Comments

[-] Posted by Debbie Dee on 09/05/2006 10:24 PM
All the 10 commandments are 100% correct and I suggest all the blogger to stick on these! I always thinking do the business for long term results and with my humble heart, I am - the one of the hidden gold! Outstanding for The Apprentice and for Trump University! Nice to share thoughts on this forum.
[-] Posted by FEATHERHEAD on 09/06/2006 6:49 AM
Fall in love with profit, not the product? Well, that lets me out. I cannot love money, and I can't sell something I don't love.
[-] Posted by Marcellus on 09/07/2006 1:25 PM
Yes! I totally agree with the commandments.To sum up everything that you taught, You must find a business that fits your capabilites, and one that brings you joy and plenty of profits. My mission is to not only have a portfolio of commercial real estate holdings, but to also have a great portfolio of companies that will sustain in the marketplace for years to come. Best wishes to all the people with a capitalist migrain.
[-] Posted by D on 09/07/2006 2:37 PM
Fall in love with the profit, not the product. --> wtf? that is SO wrong.
[-] Posted by Sheila Spangler on 09/07/2006 3:44 PM
Great advice, Mr. Parker! For those of you who commented that falling in love with the profit rather than the product is wrong, you are not understanding the meaning that Richard Parker is attempting to convey. It doesn't mean that you shouldn't develop a great product or service that produces something of value. Value is created
[-] Posted by Jonathan on 09/07/2006 3:46 PM
To those of you who cannot fall in love with profit, I suggest you do something else with your time. Why do you even read this blog?

We are capitalists - we do it for the money. People who do something only because they love it are hob
[-] Posted by Richard Parker on 09/07/2006 4:16 PM
I read with interest the comments from "D" and "Featherhead" about Commandment # 4 - Fall in love with the profit not the product". While I absolutely appreciate and understand your initial reaction, I believe you may have completely misinterpreted the point; so allow me to clarify this further. First, let me be very clear that there is no bigger promoter of having pride in the products/services you sell than me. Certainly, if you cannot see yourself having that feeling, then no matter what the business may have made in the past, you won;t be successful. Commandment # 4 does not in any way mean that you should forego that philosophy. However; during the business buying process, one of the deadliest mistakes made
[-] Posted by PATRICE SIMMONS on 09/07/2006 7:50 PM
I LIKED THE 10 COMMANDMENTS AND BELIEVE THAT I UNDERSTAND WHAT IS BEING SAID WITH AN OPEN MIND. PEOPLE THAT MAKE NEGATIVE COMMENTS WITHOUT SEEKING TO UNDERSTAND WILL NEVER BE UNDERSTOOD. "IN ALL THY GETTING, GET UNDERSTANDING!"
[-] Posted by youcan on 09/07/2006 7:52 PM
You can sell something you don't love, it may not be as easy, but faling in love with something that is not profitable seems to me a huge mistake.
[-] Posted by ernst korner on 09/08/2006 12:00 PM
good info but late for me.i once bought a company for the reason i like the product and it was my field of study,expertise,but didnot pay to much attention on the profits,and cash flow.Did i struggle !! to make ends meet.it was an establish business with a couple of big corparate clients ,but not enough,after two years i had to close,other reason was i was not physical at the business.
[-] Posted by SmartBits on 09/08/2006 1:28 PM
For those posting who do not like profits, you are fools who should not be on this board. Products have life cycles. They get popular, mature, and die; go out of style; or are replaced. Unless you constantly improve your offering, you will go out of business.
[-] Posted by 84338melvin barnes on 09/08/2006 4:27 PM
If you are in business to make money than you should fall in love with the profit. It has been clearly explained.
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