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Mr. Lenson, this is particularly valuable information for any new Entrepreneurs looking for a means to open the doors with a "Bang!". Considering what method to deliver this would be the next step to effectively using such a key marketing strategy. If your marketplace is a local store, then including into the free marketing campaign could include an invitation to one of the local radio stations to do a "Remote Broadcast" from your location while having an official opening ceremony and sale. If your product or service is delivered over something like the Internet, then consider your resources could also expand the same vast number of media potentials, and many other aspects of the Internet that can be easily found with a little searching.

Sincerely

Richard F. Guyon

CEO NEXRUN Technologies Inc.
http://www.nexruntechnologies.com

CTO / SEO SIA Newsletters
http://www.sianewsletters.com

CTO / SEO Mutual Funds Advisor
http://www.mutualfund-advisor.com

Thanks, for posting that Barry, My experience with this is exactly what you are telling people. When I started my business it was unique to the area. A local reporter created a feature article about me and my new business. At the time I only saw it as a local story, but as time went on and the more I traveled, the more I would hear " I read that story about you" from people that I would never even thought would have access to that story. I now will be doing a follow up story showing my progress and I am sure that it too will have a very positive effect on my business. I truly believe that when you say it is worth millions of dollars, you are right. I don't think I can equate a dollar figure large enough to pay for the results I have recieved from something that cost me nothing but, the time to talk to the reporter.

Dear Barry,
Press releases are a main leveraging tool for Publicly Trading Companies to connect with new potential shareholders, while showing follow-through from management for existing shareholders. Private companies also benefit because it portrays outlining plans, then bringing those plans to fruition, thus showing strength in management.
Also, when private companies want to go public, these press releases add to their business plan.
These press releases are compiled in hard copies making up a Press Kit for companies or Investor Kits, usually disseminated during promotions, or when an inquiry is made, it is offered as a "tracking of the corporate vision "in the time-line of frequently written press releases.
For Public companies, press releases can make, break or be indifferent to the share price, mainly due to bad news or good news.
However, even if a Public company puts out an amazing press release with the world's biggest deposit of ore, without a shareholder base with eyes and ears already waiting, news barely affects the volume!
The key point being is that Press Releases need to be put out in a timely fashion, including when potential investors, or customers, have already been pre-pitched on your company!
So before you put out a press release, get on the phone and cold call 100 new prospective investors, or customers and tell them about your company and to stay tuned for the press release "in the near future"
There is confidential insider information for Public Companies that cannot be disclosed until it has been released to the general public ( a legal act of fairness to all investors, in essence). Martha Stewart was penalized based on selling her shares before this information was press released with negative numbers, thus the hub of the problem.
In the arena of emerging growth companies, there is a rule...buy on rumour, sell on fact, which happens to be every promoter's leveraging tool!
As for the catalysts, US Newswire services and Canadian Newswire services are the mainstay!

Barry I think the days for free Advertising will be behind us in the near future ?

What with the annoucement of income splitting and trust funds won't the public want to be paid for their services rendered ?

Isabelle Morgan

Barry teased my fancy with the word free so I took my lunch early today and headed out for that walk around the block to dot my eyes and cross my teas.

As I spoke with my corner gas station it was suggested I take a peek at Valero's forumla. I don't like it not one bit !

When hard earned minimum wage gas pumping politics raises that much money for a corporation to suggest free success is easily obtained who is footing the bill ?

Is Howard Nolan really a success. I don't think so....

Not when what these minimum wagers are raising is funds to research cancer they are most likely to obtain in their future as a direct consequence to the nature of their employment.

Where does it state a business man needs to be a crook to get ahead ?

Where does it state poor people must fund crooks because they are less than Mr Nolan ?

The closing brief conversation I had with my corner gas friend stated women need more education ? Not more cloths.

Pure Advertising ?

A secondary motion to said Valero success would have to question how children can possibly benefit long term on PGA golf tournaments ?

Is this in keeping with Kyoto initiatives and reforestation efforts ?

...or the fun and merriment of a wallet and extra curricular activities for the retired and aging who needs the exercise ?

Should we ask the weather man to obtain a pure answer on a Kyoto note ? What are the kids learning or are they simply kept in the dark.

I have not heard of this type of fund raiser in my community have you ?

(c) Isabelle Morgan