The Trump Blog

What is the best way to sell a property today? Keep it simple. The more unsettled the market becomes, the more important it is to stick to the basics.

• Identify your ideal customers. Are they young couples just starting out, baby boomers nearing retirement age, or something else? Identify your target group, then add or accentuate features that will appeal specifically to them. It could be attractive financing for first-time buyers, a shuttle bus to the train station for young professional commuters or a daycare center for young families. Don’t try to be everything to everyone. Instead, be the right thing for the right buyers.
•  Make your property the best of its kind. This is one of the core reasons for Donald J. Trump’s success. Any property you want to sell must have obvious advantages over similar properties. The benefit could be a health club, a brand-new renovation - anything that sets your property apart from others that your target customers might also be considering.
• Connect directly with your targeted buyers. Low-tech approaches often work best. I recently spoke with one developer who literally knocked on every door in the neighborhood where he had a property to sell, telling everyone that he had a house that was about to go on the market. He had three offers in the next two days, because people were looking for homes in the neighborhood for their relatives to buy.
•  Write the most appealing newspapers ads that you can. Trump University Professor Dr. Gary Eldred recently offered you some great advice on this topic, right here in this blog. To read the specifics, click here.

So know your customers, give them a property they will want - then make sure they know it is available. That’s about as simple as it gets. But when you come right down to it, why overcomplicate things? A sale is nothing more than making the connection between the right product and the right buyer.

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