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It’s not just business acumen, but integrity, that carries you forward in the business world. It’s as simple as keeping your word, or, in some cases, remembering what your words were. It seems that “simple” isn’t always easy for some people.

I came from the world of construction and real estate development, which is known for being demanding and difficult, but it also requires precision. There can’t be anything haphazard in construction, or people can be injured. “Happenstance” is not acceptable. I’ve applied that approach to everything I do.

There’s an integrity to building that cannot be compromised. We’ve all seen the results of hastily constructed buildings in the earthquakes in Greece and Turkey and in other disasters around the world.  I will not jeopardize the safety and wellbeing of people, and if I’m known to be a stickler for details, there’s one of the reasons right there.

Our actions and words will eventually point us towards having a reputation for having integrity or not having integrity. I’ve been around long enough to know how valuable a commodity straightforwardness can be. As a businessperson, it’s a strength that can see you through everything.

Donald J. Trump is Chairman of Trump University.

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15 Comments

[-] Posted by member1488332 on 05/30/2007 9:27 AM
There are 2 great things about Integrity. The first is that IN ANY PROFESSION (mine is sales) the word gets out, and you or your company become known as the "go-to" entity for things that need to be done right. In terms of branding or marketing, you can't beat a reputation for integrity. The second great thing is that a breakdown in Integrity with a person or company is a great indicator of the looming failure of that entity (see worldcom, enron, etc). PS, I love the full page format of the blog as opposed to the way it was before! xoxoxo JohnOnSales
[-] Posted by user89187 on 05/30/2007 9:56 AM
Cool!
[-] Posted by Daniela -Madrid on 05/30/2007 11:03 AM
Mr. Trump,
One Man one Word as Blueprint Name
Have a greeat day,
Daniela
[-] Posted by member1599428 on 05/30/2007 12:15 PM
I am almost certain that Mr. Trump won't see this comment.
I am just a hard worker and I make a decent living. I am not a fan of The View. I did watch the day before the famous feud. From what I saw Rosie O'Donnell made a joke regarding extra marital 'stuff' after you gave a 2nd chance to the beauty queen. I just wanted to say that it came across as merely a comedienne's joke. It didn't seem personal against you. O.K. then things got very ugly. I'm sorry that happened because before that I had such respect for both of you. She never really made hateful statements about you. She made fun of your hair. Comedians do that. I feel like you took all that way to seriously. For such a powerful and brilliant man...I was suprised. I wish you well...Thank you for your time.
Jeanie
[-] Posted by DebbieDee on 05/30/2007 11:21 PM
We need integrity and focus on doing business!
[-] Posted by member1596269 on 05/31/2007 8:38 AM
This is a great post! One of the most important skill any professional can master is seeing a concept in one industry, (construction) and then allowing that concept to apply to other areas, (general business). Problem is most people have to learn the same lessons over and over.

Again Great Post,

Jack Spirko
Comtech News
http://www.comtechnews.net
[-] Posted by member1500449 on 05/31/2007 9:12 AM
Mr. Trump,

In a recent edition of Trump Magazine, there was an article by George Ross 'Finding Common Ground'. I carry this article with me as it demonstrates how the cornerstones to a successful negotiation are Rapport, Trust and Satisfaction.

I run a medium advertising agency and my WORD is all that I have to get me through some of the challenges that come with delivering successful advertising and marketing plans. Without a strong REPUTATION, there would be little hope of working out some of the details and renegotiations that take place.

Customer will TRUST you when you do what you say you will do.

Customers will TRUST you when you say you will fix a problem and you fix it.

Customers will get to a point of SATISFACTION faster if the rapport and trust is intact.

TRUST is earned over time and is a bankable resource.

Like Tony Montana said in the movie Scarface "I got two things in life...my word and my B- - - - S and I don't break them for nobody:"

Mitch Drew
President
BECK Agencies
Vancouver, Canada
mitch@beckbc.com
www.beckbc.com
[-] Posted by Charles Lau on 06/01/2007 2:27 PM
Keeping your word is so important... Even if it comes to the fact that you are being "betrayed" or feeling really angry with your partner, supplier or customer over what they have done to you or your business...

Maybe I have said it in an extreme way... What I mean is that you have to keep your word to a certain extend even if you are being betrayed...

On the other hand, for a person not to keep his word because of a better rewards or discounts, he is actually discrediting himself... I have been doing my very best to keep to my words... And the end result is that no matter what I do, people will believe in me...

And I think that's what business is all about... Trust! Once you build that trust, you are actually building a very long term relationship which leads to the bright huge future in your career...


Charles
http://www.charleslau.com
[-] Posted by member1600131 on 06/01/2007 3:06 PM
I am from software business and provide offshore software development service. We hardly see our clients by face or meet in person. Most of the businesses are done through email, IM and Internet all in all. We work in different time zones. I fully agree with Mr. Trump that the INTEGRITY is the only thing you can retain your customer and that leads to your branding.
I regularly write in my blog about this and I believe on this.

Rajesh Shakya
Helping Technopreneurs to Excel and Leading their life!
http://www.rajeshshakya.com
[-] Posted by kmcarroll on 06/03/2007 3:46 AM
I don't think that there's much else to say about this. Except that in my experiences, true integrity is rare. It takes a lot of courage sometimes to stick out in a crowd, even if it's "a good thing". I wish more people would take that risk!
[-] Posted by user89187 on 06/04/2007 1:56 AM
Would it be at all possible for you to begin considering building some environmentally friendly homes? California would be a good place to start with the climate, Florida, Honolulu. Perhaps you could run that by the Governor. Oh yeah and see if you can get Brad Pitt in on it. He's big on that.

Anything we can do to cut down on the need to consume oil for heaven's sake. Too many fumes engulfing the atmosphere.
[-] Posted by member1548620 on 06/05/2007 6:24 PM
Mr. Trump, I would like to say that you are an inspiration for many people including me. I will be happy if one day I can come to the USA and actually meet you. Keep going!
[-] Posted by member1631230 on 08/07/2007 7:14 AM
Hello Mr. D. Trump:

You are a great man. (I mean it. I am not trying to stroke your ego!)

Even before you created your Trump University (2001), I have fantasized about inviting you to team up with my company to create a "Millionaire University" which will concentrate on teaching people how to create wealth.

So, it was a huge surprise a couple of years later to hear that you had created an online Trump University!

Not only that, you even sent an invitation e-mail to us to sign up!

Well, before saying anything further, I and my company want to congratulate you for this spectacular achievement and benevolence to humanity.

You are one of the greatest positive role models in America and the world.

At the present, I am reading two of your books all at the same time.

And when I finish, I will check out your wealth courses at your online University and buy all of them.

I recommend anyone who truly desires to create abundant wealth and success to buy and read your books and online courses.

Mr. Trump, you are a very kind man to be sharing your wealth secrets with the world.

May you succeed more, have good health and live long and happy.

I-key Benney, CEO,
Maychic Corp
New York City
[-] Posted by member1677583 on 01/04/2008 1:24 PM
I just love all the tips that Mr. Trump post on his blog. AS I sated before the best thing that anyone can do is to go on line or go out and purchase his new book "THINK BIG and KICK ASS in Business and Life". I read it in one sitting and then the next day I read it again. It has changed my way of thinking and doing this...this is a must read book. So it's a new year so start it right and start Thinking BIG and Kicking ASS.

Joseph Savoly
[-] Posted by Rachael Sutton #1253595 on 12/10/2008 12:15 AM
Well, I guess you answered my question before it was even asked. So then, my answer is yes. Someone once told me that if you want to succeed, all you have to do is what you say you will do. Of course that is somewhat simplified. I think your formula is more inclusive.

Speaking of earthquake-proof - have you ever toured our local community college? I think you might find the design interesting.
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