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To the 5,992 Vacuum Cleaner Engineers I've Never Heard Of

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I have to admit that I made up that number of vacuum cleaner engineers that I have never heard of - 5,992 is just a figure I invented.

But then there’s the one vacuum cleaner engineer I have heard of. And you know about him too. He’s James Dyson, the guy who decided that working for someone else’s vacuum cleaner company wasn’t going to get him the kind of life, or the kind of success, that he wanted. So he started his own company, because that is what people do when they decide it is time to stop giving their best ideas away to someone else.

A recent article in Business 2.0 (which is a terrific magazine, in case you don’t know it), gives these particulars about how Dyson stepped out and built his success:

  • He created a unique, bagless vacuum that looks like a spaceship. In fact, it is now on display in 28 different museums around the world.

  • He started his own company and named it for himself. Then he made himself the spokesman for his product in commercials. 

  •  He made his vacuum more expensive than most of the others on the market, because his target customers were people who would pay more for a unique product that had created a buzz in the marketplace.

  • He built a vacuum that would not fizzle in the marketplace. That meant building 5,127 prototypes until he got one that performed to his satisfaction.

 James Dyson could have stayed in the back room with all the other engineers, designing vacuums for someone else to sell. But he had the kind of entrepreneurial fire that we talk about so often on this blog. Today, he is a household name, unlike all those other engineers. And all because he had the courage to say, “This is my day to step out, and this is my product.”

Each of us needs to have that decisive day. What about you?

Barry Lenson is Executive Editor at Trump University.

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8 Comments

[-] Posted by Christian Saxeide on 07/12/2007 7:13 PM
Wow. Amazing story. Had not heard of James Dyson, before now, (could be the cause I'm from Denmark (Europe), don't know). But what an amazing story. Looking forward to share it with my friends;)

Christian Saxeide
http://christiansaxeide.wordpress.com/
[-] Posted by user89187 on 07/13/2007 12:16 AM
wow!
[-] Posted by member1600131 on 07/13/2007 2:06 AM
Yes, I had read the article in Business 2.0.

This is called the entrepreneurship. People with entrepreneurial core manage to come out with one or the other way to make themselves different and stand out from the crowd.
Please read my articles on entrepreneurship at:
http://www.rajeshshakya.com/category/entrepreneurship/

Rajesh Shakya
http://www.rajeshshakya.com
Helping technopreneurs to excel and lead their life!
[-] Posted by member1366890 on 07/13/2007 2:28 AM
L'Espace est tres jolie!.....Merci beaucoup pour la story!

(The title of this post is fabolous)

Engineer vocabulary:

500 millinaries = 1 seminary
10 monologs = 5 dialogues


..enough, let's be serious:-)))))))
[-] Posted by Feoh on 07/13/2007 8:39 AM
Barry,

This is wonderfully motivating material, written to excite the entrepreneur’s potential for exploding onto the scene. To anyone doubting their own inherent abilities, this article exemplifies actions essential to acquiring entrepreneurial success. Knowing this while moving forward, what about having so many final puzzle piece ideas, that "The Donald" would have a hard time keeping up, hypothetically speaking. Can anyone even imagine, seeing Mr. T. involved with this unfathomable scenario, and it’s wonderfully ridiculous happenstance?

So friends…I paint mental pictures of my vision, knowing all successful great works began as one. Let’s start with the finished product, shall we. Atop the world’s soil…a lush green garden of vegan, where animals are loved, not murdered for food. And while everyone is healthy and happy, our children are saying, "desert…what’s a desert?" This paradise of cultivated mental, emotional, and spiritual awareness encourages loving kindness for all us. Thus creating a culmination of energies, unlocking universal oneness, and awakening the genius in every living being. A dream starts as manifestation on another plane of existence; while the universally realized dream, is the consummation of understanding and energy in motion.

After spinning the project 180 degrees, I continue viewing this wondrous task with glee. What’s required to initiate the following projects, is an implementer with enough spine for the challenge. I possess the appropriate networking skills and enough ideas to keep many people busy, and that‘s no typo. Here goes a quick rundown…

Entertainment, this one is a slam dunk. Mass media, transportation, a superior fuel source, greeting cards ( I can write those in minutes), multiple ideas for clothing lines, shoes and accessories, with some advertising to boot. What else, how about several ideas for champagne, wine and spirits, food distribution, café restaurants that will dominate, and this will only get better. Asking me to focus on a single project, will only fall on deaf ears. Let’s have some cooperation so we can help those in need. For potential doubters caring mainly about their finances: understand this, when everyone has money, the economy flourishes. Let’s eliminate world poverty, hunger, and ignorance, starting today!

Thank you,
~Chad M. K. Ludwig~ `

P.S. You were chosen for your heart and business acumen Donald John Trump, which explains why the organization is so successful. Let’s all learn and grow together helping mother earth nurture her children.
[-] Posted by Daniela -Madrid on 07/13/2007 8:59 AM
Mr Lenson,
thank you for introduce Mr Dyson! the story present the success but the 11 years of struggle before? any how after a congress in Japan where he go with last financial resources to present his prototype was the rise to the light of that precious concept (which i would love to talk a bit other applications of the concept in water field based on Schauberger implosion principle is great subject to develop as team! we may attract the son*s of Mr Schauberger on thissame big project: serve the world in conformity of the TT Blue Diamond Code, Prof Eldred know about : 1)change a bit the way we build;2) part on create wealth worldwide 3)change the world in a way that Green as colour in nature will amaze the eyes and the souls as normality environment with a solid foundation like search the roots to help the spiritualy healing of history bloody print.
Mr Trump, may we got in the light the new franchising of Trump Corporation as TT Blue Diamond one? a small one LLC to avoid too much taxes but the Team will be a greeat one! enlarge your clients and customers and bond the common 101 principle to work with the very best in they*re field which may share with us they*re knowledge in order to create new values on the new foundation we build:
*Humanity Team building from within to reach the sky*.
Smaller words I did*t find for, and as deep roots the history has which still today affect the world quality we live in growing the uncertainty the distroy the future of our childrens, ..well in each and every case we will touch as corporation we search the roots to heal and ensure the stability of the plan projected in the most fine details if we act like this...
Yes, Mr Dyson with his conference in Japan make me remember my favourite subject undergrounds structures(a bit modesty: grad project: underground parking for 420cars NL location concrete structure US bibliography result a steel concrete structure and costs reduce30% by this solution)So, study case(to sustain the railway in Middle East as in love east west development project warranted winn winn):
Tunnel of Mancha, Spain proudness of Europe financed by Japan too :)
but 5 aspects where defavourable to the Administration, caused by wrong strategy(and cost a lot of money) and the fail of mutual cooperation between France and Britain partners..so we have a good technical project in place but a financial disaster soo betwen technical problems the necesity to change during the project the solutions, well bettr prevent than cure..the most trap they*ve meet was the search of guilt in place of focus on the problems solving ...
Daniela
[-] Posted by member1519926 on 07/14/2007 1:39 PM
The courage to not give up. The courage to stand up and be leader instead of doing the same old thing and getting the same old result.
[-] Posted by Daniela -Madrid on 07/15/2007 3:40 PM
Mr Lenson,
finnaly discovered the details about the Trump International Hotel and Tower Chicago, the Big pouring concrete for the 2-nd talles concrete building on the world, to the caissons layout drawings , to the traffic patterns coordinations on the jobsite to determine the trucks to leave the site and retourn for another load..hmm 3 conveyours transferred a truckload every 2 1/2min into the reinforced opening on the foundation that*s quite a show,isn*t?well...from Mr Smith architect great...to that marveilleus Putzmeister maschine which have enough power(using a 680 horsepower) to pump a Mini Cooper(3081pounds) up the tower in one minute..impressive regarging the slicklines of concrete vencing the gravity *till the top with that short time: after 4 hours concrete hardens! tell me please if they work continuous flux there without interruptions(it is so isn*t?!) try to imagine the concrete fluidity and the pipes have a big section too but the rugosity? to clean it or how it works long term ..i mean the maintenance try to imagine it..and how the boomoperators controls by remote control there and the reshores are shifted at top...will love too see it! aah, I see
about timing and yield, thank you Ms. Meredith when presented the tower, is never too late for great things to discover and learn from isn*t?
Have a good day,
Daniela
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