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Create Business Credibility by Becoming a Teacher

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Ever notice how when you attend a class or seminar, you automatically place the lecturer on a “pedestal” and give him/her credit for being more knowledgeable than you on that particular subject?

So, it only makes sense in your business, to find strategic ways to get in front of your target audience (prospects) and teach them things from your unique prospective.   When you “lecture” to your prospects, you have instant credibility with them and become the “expert” in their eyes.  You are able to “slant” your class toward your company, product or philosophy all while gaining their trust.

I host 3 monthly classes for Realtors called “Wine and Wisdom” in the Dallas area.  Each class is held in the “backyard” target area for the agents with whom I wish to work and my goal is to get 20-30 agents to come for a 1 hour continuing education class on a relevant topic.  I don’t teach all of the Realtor classes but hire licensed trainers to teach them while I emcee.  I have a couple of sponsors pitch in and help underwrite the cost of the event and I give them a short time to get up in front of the group and talk about their company.  The best part is that we have the classes at different wine bars around town and serve complimentary wine and hors d oeuvres.

My point is that you don’t have to be able to teach a class, just be creative and organize a function that your target market will enjoy attending.  

If you have organized any events or have ideas you would like to share, feel free to post a response and share with us!

 

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Brett Carman is a seasoned veteran in the real estate industry for over 17 years. He holds active licenses in real estate, mortgage finance, and property & casualty insurance. Offering a one-stop shop for his residential and commercial clients, he strives to not only educate, but streamline the real estate acquisition process. With a long and proven track record of success, he is uniquely qualified and has a passion for helping people achieve their goals in real estate. 

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8 Comments

[-] Posted by member1904770 on 01/13/2009 9:08 AM
Great recommendation Brett, I have been a CEO for over 20 years and have developed a vision of wealth creation for the back bone of our society. It involves small and medium sized businesses, their employees, suppliers and their customers. I blieve it is a perfect solution to create contributors to our society, get away from government dependency and bring the back bone of our society to a spirit of entrepreneurial capitalism with wealth creations in mind. I am looking for partners interested in this project and help to put the vision into an unbeatable strategy and bring it to reality including the necessary funding. Your article inspired me to ask you for advice on how to form a "Unique Ability Team" able and willing to tackle today's lack of society contributors and start "The Wealth Creation" for the challenges of 21st Century.
[-] Posted by Business 2000 Foundation.com on 01/13/2009 9:58 AM
Sometimes, we look at people from a differnt point of view.

And a teacher is a leader. But, we never put them on a pedestal. A big ego can ruin a Company and alter a lives. We try to "create a positve path for success." which is our business motto. We don't try to slant people views. Objective and independent. To teach, learn, guide and control our own futures. We had something very special and very profound in our profile. And we created a new website link:
"The Trump Angel Investors.com" and linked on our main website.

You asked if any-one wanted to share organized events. We work with charity. Splitting profits on a 50/50 basis for fundraising. We are putting together a charity concert. If, any one wants to view a sample please go to our new Angel link. on our main website. We want fresh talent. We heard that Musicangel is in need of a cam recorder or a digital webcam. We will send you one free MusicAngel...but will you contact us and talk about performing an e-mail video of your songs? We would love to help you. And introduce You.
[-] Posted by Rachael Sutton #1253595 on 01/13/2009 12:47 PM
Mr. Carman,
Another great thing about teaching is how much more you learn in the process. You asked for ideas from others who had organized events. I'm not sure what kinds of ideas you are looking for. I have organized and worked collaboratively on many events in both volunteer and employed capacity, and I would be happy to serve as a resource. The ideas posted by member1904770 on 01/13/2009 9:08 AM sound very intriguing.

cms1@voyager.net
[-] Posted by Brewer Caldwell on 01/22/2009 5:32 PM
Brett,

I also do Real Estate seminars, we host them in Arizona. I completely agree that you become the expert in their eyes with these events. Two things we have found supportive; First of all we include a lot of data and information to back up all of the information and opinions we share. Second we invite other local authorities/experts in different fields that are impartial third parties with nothing to gain from sharing their opinions and expertise (meaning they are not getting a commission or fee from the properties we are selling) to do the seminars with us. What the other local expert gains is more credibility and more networking and more referrals to their business. Of course the win-win is we get the same.
[-] Posted by member1471891 on 01/23/2009 10:58 PM
SEVERAL PEOPLE HAVE ASKED ME WHY DO YOU RAISE YOUR CHILDREN THAT WAY WHY DO YOU KEEP LISTENING OVER AN OVER AGAIN TO THAT CD I NEVER GAVE THEM THE ANSWER THEY'LL FIND OUT LATER JUST LIKE JOHN MAYER SAID IN HIS SONG I WANT TO RUN THROUGH THE HALLS OF MY HIGH SCHOOL RUN THROUGH THE DOUBLE DOORS AND SHOW YOU WHAT ALL THIS TIME WAS FOR YOUR A EDUCATER I LOVE BEING EDUCATED YOUR UNCLE A GREAT SCIENTIST YOUR FATHER A BETTER BUSINESS MAN YOU LEARNED MORE FROM YOUR FATHER AN HERE YOU STAND THANK YOU SO MUCH LOYALTY MEANS SO VERY MUCH
[-] Posted by member1919175 on 02/06/2009 1:47 PM
I was reading though the recent blogs and found this entry very interesting. I also do Real Estate seminars for my company Brett/Robinson in Orange Beach AL. I have found that seminars are a very effective tool for getting new business. What is great about our seminar it gives all of our company information without forcing it on prospective buyers. Our company is very unique in the real estate industry because we do it all, we are the developers, the construction company, the sales force, the management company and the rental company. By being able to offer all these services, there are two major benefits to our clients, they only need to deal with one company for all their needs, and our pre construction is priced 20-30% below any of our competitors. Brett/Robinson has been building beach front resort condominiums for over 30 years on Alabama's Gulf coast and still manages the first building ever build in 1979. Brett/Robinson continues to stand behind their product and for their hard work we are the number one Real Estates and Rental Company on the beach. We only have 13% of the condos here but capture 23% of the business. The seminars allow me to give all these vital facts without it sounding like a sales pitch. I encourage everyone to hold seminars they can take your numbers to a new level.

Roy Watson
[-] Posted by member1925027 on 02/18/2009 3:58 PM
i do agree with trump because here in jamaica people are attracted to fancvy business terms and quotes. for invetsors that confirms that you kow what you are talking about. people in my country value erudite term and pompous rhetoric. even thoogh being bombastiv does not neccessarily mean that you know what ypou are talkiing about. but its great to be a leader because people often want to do things and are often times propell by the speeche and infos provided by others that are percieved to be far more inteligent than the rest.
[-] Posted by Zarina Azman on 03/01/2009 2:18 AM
I am a tutor at an English Centre by the way. I also do help propagate self confidence in business by encouraging others to master english and any other language to create wealth. I am very involved in youths and kids. I love to see them be the best that they can be. It is fortunate much like donald trump's life I am blessed with beauty health and intelligence. I did have my worst times in life I was deemed a lunatic an overweight lady ridden with problems. I was miserable. I soon entered trump university blog and realised the psychiatrists called me nuts because my ideas were too big for them. They thought I had delusions of grandeur and filled me up with dozens of sedatives! Well I got healthy because I know I belong with a group of successful individuals. I recovered after my comments were approved by the Trump organization. I lost tones of weight and got my job back and am not depending on any pills at all. I was worried that I would end up sick and poor. But when I got into your blog sir I know I was depressed because I listened to others who knew not the real me. I suggest your seminars on self confidence and financial independence be part of high school curriculum. I find teenagers are lazy and easily broken in the pursuit of achieving success. I was down in the dumps because everyone misunderstood me. I am now a contributor to the soceity at large as an English tutor and pursuing an acting career. I owe this all to the Think Big concept Mr Trump and Bill Zanker has published. I knew nobody will ever stop me from being what I wanted. I needed somewhere someone would see me for what I am. Thank you Mr Trump I am free as a bird to get my dreams to come true and I evoke the same sense of self confidence in others. I was honored to get an offer to go your course in California. Yet the visa was difficult to obtain. I will try to keep as much funds as possible and be able to attend your course next time and have a wonderful trip around America for a whole month. I love the Obama administration with its open mindedness.I would love to have a vacation in the U.S again..Really soon.Rather teaching boring theories of economics,why not teach kids in high school the theory of wealth generation.That is just a little suggestion from me.
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