It's Who You Know - Leveraging Strategic Partnerships & Networking Groups

Today I would like to talk about strategic partnerships and networking as it pertains to attracting new clients especially in real estate. No matter what your business, you can broaden your market visibility and attract more clients by getting out of your offices and getting proactive.

You should identify which organizations your best potential clients belong to, then JOIN and PARTICIPATE.   Be an active member of the “association” and utilize the member roster to make new contacts. It’s important take on leadership roles or get on committee’s as soon as possible to show those prospects you are serious about their cause. There are usually sponsorship opportunities there as well. Nothing shows you care more than your willingness to sponsor an event for them. When doing this, don’t just write a check and get settle for small signage recognition. Be creative and figure out a way get the MOST bang for your buck. For instance, if it’s a golf tournament...don’t just shell out a couple of hundred for a sign at a hole.   Make your spot an interactive, creative and fun opportunity to make some great first impressions with people. A fun little contest that enables you to collect the player’s info and gain rapport is much more effective.

The same is true for networking groups. If you can locate a local networking group in your area, you will be in a great situation to be the only one of your industry allowed to be a member. These groups will meet once or twice a month for an early breakfast generally and won’t take much time out of your workday. If you can’t find one, start your own! It’s a perfect opportunity to establish the type of group catered to your specific needs or industry. You can figure out what ancillary businesses your target clients need and design your group around those companies marketing reps. It’s a brilliant way to establish your leadership role in your industry and get a lot of business referrals.