Back to School

September always seems like the start of a new year. It’s back to school time and the energy is great. Now that I have my three eldest children working at The Trump Organization and doing so well professionally and personally, I am often asked what the secret is to raising good kids. I’m not sure if any of these things are a secret, but there are some guidelines that I think are effective.

After seeing me on television on The Apprentice, people might think I’m a tough guy. That’s true in some ways, but most people will admit that I’m fair. When it comes to my children, I think they learned quite a bit from watching me. I remember how much I learned from watching my own father, so I made sure I set a good example for them. Children are likely to emulate what they see. They saw that I worked hard, enjoyed what I was doing, and they followed suit.

I also stressed the importance of education. I always have, and I always will. That’s one reason I founded Trump University. Education is the foundation for success, and my kids knew they were fortunate to attend the best schools. They studied hard and did well, and were well prepared for their careers when they made their choices.

Setting the standard is another angle to consider. Challenge is good for children (and adults) and accomplishment creates a healthy self respect. I know I always feel great after working hard and seeing the results of that work, and I think most people are the same in that way. I let them know they were exceptional, and therefore exceptional results were expected. The result? Exceptional performance.

Our family has always participated in philanthropic efforts and my children are active and effective in that arena already. It’s important to exhibit a sense of community, and giving back is a great feeling. Don Jr., Ivanka and Eric are all philanthropists in addition to being dynamic business people. I’m proud of their work as well as their ethics.

Here’s to the new school year, and another terrific year at Trump University. Whether you are students or parents or both, remember to set a good example. It will profit everyone.