I’ve talked about financial education before, but another concern for this country is political literacy. I was astounded when I read an article recently about a survey that asked U.S. citizens three questions dealing with political knowledge. In their survey of adult Americans, only 18 percent of those questioned answered all three questions correctly. That’s not a huge number.
I was thinking to myself that those questions must have been of a very complex nature to have received such a low score of correct answers. I was wrong. They were simple, and here’s what they were:
How it is broken down is interesting, and it turns out that over 50 percent of Americans knew the Democrats have a majority, and 42 percent knew that Condoleezza Rice was the secretary of state. Not surprisingly, less than 30 percent knew that Gordon Brown was the prime minister of Britain--only 44 percent of BBC viewers knew who the prime minister was.
But that only 18 percent knew the answers to all three questions is astonishing. What are people thinking about? Especially in an election year, and with all the financial turmoil and some very serious issues to be dealt with, it’s amazing that such a large percentage of citizens seemed politically unaware at such a basic level.
Those people who read newspapers and magazines, listened to NPR (National Public Radio) and watched news programs reported much higher scores. 44 percent of NPR listeners came in with perfect scores. Close to 50 percent of those who regularly read The New Yorker, The Atlantic and Harper’s Magazine had perfect scores. I think these numbers are telling us something: Making an effort to be informed and literate can cross over from general knowledge to specific knowledge, which I think is a very intelligent use of time and effort.
A lot of people don’t like politics, and for good reason. A lot of people don’t like math either, but being able to balance your checkbook and count your money becomes important because it ultimately affects the quality of your life. It’s important to remember to be involved and informed in the running of your government, as it can have a great impact on your future.
Political literacy is for everyone, because politics affects all of us. Don’t be caught unaware when it’s not that difficult to be informed.
Related Posts
Record-breaking voter registration and voter turnout expected
Asking Questions
Presidential List
Related Training
Please send me Trump University's weekly e-newsletter Inside Trump Tower and let me know about special offers.
See how you stack up against Donald Trump take our FREE entrepreneurship test.
Follow Us on Twitter
Become a Fan of Trump University's Facebook Page
Trump University on You Tube
How to Change the World
Tom Peters
Conversation Marketing
Freakonomics
Marketing Excellence Blog
Rajesh Shakya
Trump University Real Estate 101 Building Wealth with Real Estate Investments
Commercial Real Estate Investment 101 How Small Investors Can Get Started and Make It Big
8 Comments
Basically, it comes down to two factors - education and general awareness. Let's leave the former alone for now, other than to say that political education in both local and global scopes should be emphasized much more in our high schools.
As for general awareness, that's a tricky bit. How do you get people to care? It's unfortunate that tragedy is the only effective catalyst that can get people to pay attention. On a psychological level, people only care about issues that affect them directly. Foresight, depth, and long-term thinking are things that humans are not naturally good at. It's all too easy to get distracted by what's in front of you, but therein lies the only real answer.
Most people don't care about what they don't understand. For instance, when your car mechanic explains something to you, your most likely concern is the bottom line - when you get your car back. The process is not interesting. It only becomes "interesting" when your find out how much it will cost you. Then it gets very interesting and very personal, very quickly.
And that's really the key. To put information in front of people, and make tangible connections to that information that people can relate to. For most political situations, complexity is not necessary to convey the point. To put it ineloquently, complexity is a turn off for most people. Talk shows like the David Letterman show do a great job at making boring things appealing to the general public. People get both informed and entertained, and it just sinks in.
So the key to educating the general public is the approach. Simple, direct, accessible and relevant. When combined with a good medium for presenting this information - it will simply work.
Television and internet video are the two mediums which are probably least likely to share their audiences with newspapers and radio stations like the NPR. Fundamental education is great, but it will only help kids, not adults who may have been out of school for years but have not accumulated any useful political awareness. The easiest way to reach those adults is through their sources of entertainment.
Initiatives like the voting encouragement video Mr. Trump participated in, are great ways to get to those individuals. We can sell trillions of products and services a year to customers world wide, which should say something about our marketing abilities. So why can't we market political education just as effectively?
Let me make a final analogy. Would you agree that the process of receiving and opening gifts, unpacking a new purchase, or seeing your house or building while it's being built - is often more exhilarating than the end result? In the same way, it's often not the content, but the delivery that is most important to harboring that kind of positive response out of people. This concept can be applied to countless areas, including almost all forms of education.
A simple question that I few have answered correctly.
What does "I.Q." stand for?
You will be surprised with the answers. It gives people a wake-up call.
Guy
Some people do not like changes however, one thing for sure, there are many in high places that would promote rejection to cover themselves in future events.
When completed, the approving parties will not be remembered however, should something goes wrong, it’s very simple for the rejecting party’s to say, " I told you so"
Only good things come to remarkable people and I hope you get the finest of those.
Guy
Viktor O. Ledenyov
ledenyov@univer.kharkov.ua
I personally never followed politics because I believed that those in power were watching out for my interests.
The events of the last 6 years have changed that attitude and I'm quickly trying to get up to speed.
I am making it a point now to know our political leaders and our corporate leaders because I believe that they are destroying our country by sending our wealth to other countries in the pursuit of short term profits.
I frequently write articles about this at http://www.KeepAmericaAtWork.com
Regards,
Virgil
We are not a prejudice nation. Colon Powl is one of the most respected African Americans in the USA as well as Condy Rice. Anyone who has served and proven worthy of their Nation deserves our utmost respect. On the other hand, we have our now President elect who has not one time had to prove himself worthy of the greatest position in the United States of America.
No one ever pressed him for answers to very important associations. The media made it out to be irrelevant to the position. I want to know a mans character, this is my right as an American yet I was not allowed to get the answers that all Americans should have recieved whether you are a Democrat or a Republican. If I buy a new home, I am not only going to look at the front of the house I will dissect every part of it to assure I am getting the best deal. We as Americans were only allowed to look at the front and was never given the opportunity to truly check out the product.
My disapointment is in the media, but now my fear is in the man that I know nothing about.
As for John Mcain we know every mistake he has ever made we also know he has proven himself loyal and worthy to our Nation. McCain was dissected and left to rot by the media. I don't think McCain had all the answers either but at least I knew what came in the package.
Guilt by Association could come back to haunt this great nation of ours and I hope everyone will open their eyes and start asking some very important questions. Obama is not a celebraty he is going to be the next leader of this great nation.
Have you ever looked at the voter turn out? Many people feel disenfranchised from politics because of mud slinging, or because they feel powerless and don't understand the system. Some remain uninvolved as a protest or because it's easier. But, I think we could vastly improve the availability of information. Much of our news is repetitious, and we do not get a lot of in-depth world news - except for the sources you mentioned. Politics could definitely use some good marketing (showing everyone how they can get what they value from awareness and involvement) instead of "Spin"
Now compare the general public's awareness of who won the superbowl. People like to focus on things that make them feel good. That usually can be summed up as entertainment.
This whole topic reminds me of an interesting message I received several years ago in the form of a test. It asked several who's who questions such as "Who won the Nobel Peace Prize this year?" "Who got the Golden Globe?" Then it followed with "Who was your favorite teacher?" "Who was your mentor?" This was summarized with the question of which is truely the greater accomplishment. I think they can be equal, but one precedes the other. After all, without this second group, how many of us would go on to accomplish those other great things?