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Guidelines

Posted by Donald J. Trump on 1/2/2009 at 10:01 AM
Posted in Entrepreneurship

Trump University came out with a book last year called Entrepreneurship 101: How to Turn Your Idea into a Money Machine. I wrote the foreword and first chapter, and entrusted the very knowledgeable Michael E. Gordon, PhD, with writing the rest. I was reviewing it again recently and realized how valuable a guide it is for today.

There’s not a specific college degree for being a great entrepreneur, but this book will set you up and on your way in a very comprehensive way. In my introduction, I mention that entrepreneurship starts with vision. Without a vision, nothing of consequence will happen. I have told the story before of how the people who have survived harrowing situations seemed to have one thing in common--they maintained hope, and kept a clear vision not only of survival, but their future. They were making plans throughout their ordeal.

This attitude got them through crises, some of which were life threatening. Their courage allowed them to move forward with their lives despite being in unfortunate circumstances. I mention this because in today’s world a lot of people may feel stuck, but remember that things change, and so it’s important to keep your goals and your plans intact, as well as clear. Strategy can be devised in any situation, and as I say in this book, problems are just a door to success.

You need to be ready for mobilization when the time is right. Make the most of your time and talent now and read this book carefully. It’s a terrific guide and will inspire you and help you to be all you can be.

Donald J. Trump is Chairman of Trump University.

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8 Comments

Posted by Alf J. Lundgren on 01/02/2009 6:47 PM

Pretty much all my early life I have had a feeling that I will achieve success when I grow up. Hope. But I think at the time that piece of hope was under attack because that early on I did not possess the same guts and wiseness that I do today. Now though, that I am a bit older, 20, I feel much more confident when I think about the future success that I hope I will achieve. Probably due to what I have grown to be. So hope alone won't get you there, but it's something to start off with and it's always important to keep.

But to grow is painfull, and I believe you grow when you go through, as you put it Mr.Trump, harrowing situations. I had my piece of harrowing times, some of them even life-threatening, well at least the potential to be. But I learned from those times and got tougher & smarter, but I sure would not like to go through them again.

Perhaps you could say that my hope has also been strengthened by a vision. As I see it you can have individual goals, but the vision is always there, gleaming in the distant.

Anyways, that book seems to suit the period of my life pretty good I may say. I usually prefer books written solely by you Mr.Trump, but I know you certainly have what it takes to pick the right people. And I'm sure that Michael E. Gordon is a very credible good man.

Posted by TERESA SKINNER VA BCH member1784598 on 01/02/2009 8:00 PM

DEAR MR. TRUMP:
I JUST PURCHASED ENTREPRENEURSHIP 101, HOW TO TURN YOUR IDEA INTO A MONEY MACHINE. FROM AMAZON.COM.
IT IS PURE TREASURE, A MUST FOR ANYBODY, ILL TELL YOU WHY. EVEN IF YOU DONT HAVE AN IDEA AND A COPYRIGHT PRODUCT AS I DO, IT IS STILL A MUST READ, IF YOU ARE LOOKING TO FULFILL YOUR CAREER WITH ANOTHER COMPANY IT DOESNT MATTER. THIS BOOK IS FOR ALL PRE-CAREER SEARCHING INTELLECTUALS.
READ IT READ IT, BECAUSE YOU ARE YOUR OWN MONEY MACHINE. I HAVE NOT FINISHED READING THE BOOK; but SO FAR I GLEEMED NEW IDEAS SO I SEE IT AS A BOOK THAT CAN BRING OUT THE CREATIVITY IN YOU.
APPLY THE SAME PRINCIPLES BY SEEING YOUR SELF AS THE IDEA that will become your MONEY MACHINE? l IN OTHER WORDS YOU ARE THE MONEY MACHINE! let me know what you think? i would like to network with other blogers.
teresa skinner

Posted by Jade Works on 01/02/2009 10:10 PM

I ever read several books authored by you, such as "How to Get Rich", "The Art of Deal", "The Art of Comeback", and so on. I think this book is a must-read, too. I will not miss it.

Posted by Cheryle on 01/04/2009 1:17 PM

I bought the book last year. I studied it. I think it is worthless without the backup necessary to make my dreams come true. Anybody can give advice, but are they willing to help the person reading the book to move forward on their idea?

I love Trump University and all that you stand for. Education is necessary. Things change and you have to be prepared to meet those changes. I invest in my future and expect returns. So far, my money has been ill-spent. I have invested and I have not received one penny in results.

I admire you as a businessman, and recommend you to friends. Yet I am in the unfortunate position of losing my home and business address. Not because of what I did or didn't do. Not because I didn't try to better my situation. Not because I didn't get off my butt and try to change things.

I tried. With less than a college degree, a family inheritance, or a new companion, I find myself on my own with a lot of hope and nothing more.

I am honest, pay my debts, and make a good friend. I can't fall in love as easily as some people would like me to, and I don't lie and lead people on. If I say I will pay you back, I mean it. And if I say, "I love you," it's because I do. I rarely say, "I love you," but when I am in love, I give my personal best.

Maybe this is not the professional resume one would expect, but with or without a book of guidelines, I know in my heart I deserve to succeed. I only need to find the right person to agree with me. I don't like thinking alone...

Posted by Business 2000 Foundation.com on 01/05/2009 3:23 PM

Not sure on the book...

But true entrepreneurship starts when you have the endurance to stay focus on the prize. Competition starts with a person...a mind set with professionals that help win the prize. To network in that entrepreuship guidlines...

A book can only set the standards...and the rest is up to the person 101.

Posted by member1904853 on 01/06/2009 2:14 PM

it's all true. the world is where it's at because of man's (men&women) thinking. Im curently working on an invention to clean our planet . More to the point, an invention which converts automotive exhaust to zero emissions. Clean air for all.I have sent my idea to the U. S. patient office for review & possible patient licence. I have had this invention for the past 18 years in thought and it"s now time to develope it. The point is,you don't achieve without trying. I have developed this invention and it works.An actual device was made ( in 1990 ) and it worked.

Posted by member1904770 on 01/08/2009 11:40 AM

Totally correct: Without a vision there cannot be a plan, without a plan there cannot be a strategy, without a strategy there cannot be implementation for success or failure (experience), and without experience there is NO growth. Entrepreneurship means to have the vision to develop a plan, a strategy, and the value mission for leadership, relationship and creativity. My vision is health and wealth creation for those who are the back bone of our society. I have developed a business plan with a web design for online consulting and coaching services to small and medium sized companies. I am interested to partner with programming engineers, Internet marketing and networking experts and possibly with Donald Trump and his Entrepreneurial Staff to launch this very exiting and lucrative business. I envision a business network which will be able to make small and medium sized companies more competitive and successful through their cost effective services to their customers and consumers. These companies and their customers could invigorate a friendly neighborhood and community environment to encourage a broad grassroots movement towards wealth creation in the 21st century with real contributors to our American Society and way of Life, Liberty and Pursuit of Happiness. I believe in strengthening small and medium sized businesses and their customers will bring The Power to The People back to Life.

Posted by member1906453 on 01/09/2009 11:05 AM

Mr. Trump,

I am a university student enrolled in a entrepreneurship course. Within the context of the course, we have been assigned the task to come up with questions on entrepreneurship which should be answered by a well known and well-qualified person. I have chosen you knowing that you are well beyong well-qualified to answer the following questions. I hope you will take the time to answer these questions. It would greatly be appreciated!

1. What are the tools or strategies that you used to differentiate yourself from the countless other entrepreneurs trying to make it (i.e.: become successful)?

a. What has proven to be the most successful tool or strategy?

2. What do you consider to be your biggest failure throughout your career? Your biggest success? And how have you learned from them?

3. What was your driving force, your motivation throughout your career?

Thank you.

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