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Five Websites Every Entrepreneur Should Use

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  1. LinkedIn - http://www.linkedin.com
    Blog ImageLinkedIn helps local businesses become global. LinkedIn is the largest professional networking site on the Internet. It's a place to connect with colleagues from around the world. You can share what you do, promote yourself and find work. LinkedIn gives a small business in Nebraska the power to have a major client in New York.

    Digging and follow-up are the keys to success on LinkedIn. Ask all of your associates and colleagues if they are on LinkedIn. If they are, add them to your contact list and use LinkedIn to message them. Make LinkedIn a part of your networking routine. On LinkedIn, look at your friends contact lists for interesting people and ask for introductions. Read and answer user questions to build your reputation. Actively ask colleagues and clients for LinkedIn recommendations.
     
  2. Biznik - http://www.biznik.com
    Biznik combines local and national networking. It's a community dedicated to the idea of bootstrappers and entrepreneurs helping each other. On Biznik, people share their expertise, engage in discussions, refer each other to potential new clients schedule local networking events.

    A key part of Biznik's success are the local networking events that bring members together. It's like the chamber of commerce meetings on steroids. Where Biznik really shines is when members use their own business networks to help other members. There is a real "we can all rise together" camaraderie here.
     
  3. Yelp - http://www.yelp.com
    Yelp is best known for its restaurant reviews, but you can find everything from automotive services to real estate on this popular website. More and more people use Yelp to find services. Is your business listed?

    In addition to finding good resources, Yelp is a solid tool for reflection. Set aside time each month to read some reviews. Look at the good things people write about businesses and ask yourself what it will take to get your customers to say and write the same type of things about your business.
     
  4. iGoogle - http://www.iGoogle.com
    iGoogle is your personal dashboard on Google. It requires a Google account. On it you can add all sorts of gadgets (news, weather, stocks, bookmarks, etc.) and organize them so they are easy to find.

    iGoogle is my web browser home page. It's my control center. I make extensive use of Google Bookmarks and separate my bookmarks into categories. On iGoogle I have a different bookmark gadget window devoted to each category. This way I can instantly see the websites and tools I use most and easily get to them. Two of my bookmark windows are clients and research tools. I also have a window for my e-mail and feed reader.
     
  5. Posterous - http://posterous.com/
    Posterous is a social media hub. It's a place where you can post content and have it syndicated to different social media accounts like Facebook and Twitter. Social media has become an important part of many industries and it changes rapidly. I could have easily listed Twitter or Facebook as #5, but I want you to think of social media as something bigger.

    Today, many businesses are getting large portions of their website traffic from social media sites. It's one thing to bring an audience you already have over to your Twitter account, but the true test is to create growth. The most successful are the ones that network and engage in conversation rather than use their accounts like bullhorns to make announcements.

What websites do you use for your business?

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Thomas M. Schmitz (@TM_Schmitz) is an Internet Marketing consultant with Portent Interactive, a digital agency specializing in Social Media Marketing, Organic SEO and Paid Internet Search for Fortune 1,000 size businesses. A seasoned communications director, Tom's involvement in Internet marketing and online communities spans the history of Web to the BBS and premium dial-up service era when he served as news editor of the Apple 2 computer forums on GEnie.

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6 Comments

[-] Posted by member1982261 on 09/14/2009 11:47 AM
I use the first 4, however I haven't tried posterous.com. Can anybody share their experience with this site and practical ways to use it?



John,
http://forums.canadabanks.net/
[-] Posted by member11014612 on 09/14/2009 1:45 PM
Never even heard of posterous, will have to check it out.

I've been on Yelp before but never considered adding a listing, maybe I'll give it a shot.

Thanks Thomas.

Regards

Phil
[-] Posted by member11014693 on 09/14/2009 3:19 PM
Nice list, Thomas and you summed Biznik up well. I like the analogy to "chamber of commerce event on steroids." Using Biznik's online social network as a tool before and after an event, adds a whole dimension to your networking - because now you can start networking with others who RSVP'd before the event starts, and follow up with those you met via the site, even if you never got their card. This simple use of social networking as a tool was at the root of our first tagline: "Business Networking That Doesn't Suck."
[-] Posted by Dick Rosen on 09/14/2009 10:36 PM
Great tips Thomas... any insight on BNI?
[-] Posted by Rachael Sutton #1253595 on 09/15/2009 9:05 AM
Thank you Mr. Schmitz

I still have so much to learn. This is a good start. It appears my most useful website at present is trumpuniversity.com
[-] Posted by user28112 on 09/15/2009 7:56 PM
Shalom Schmitz: Peace to you and your family.

Splendid web advice.

Your friend and "Revolutionary Entrepreneur"
Nimrod
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