Author View (Barry Lenson)

Episode Summary: Piers Morgan becomes the first Celebrity Apprentice! This season’s finale gave viewers three great experiences in one. First, it showed highlights of the season. Second, it delivered blow-by-blow coverage of Piers and Trace as they completed the season’s final task. And third, it took us live to the boardroom, where Mr. Trump named Piers the winner. What a blockbuster show! Prerecorded footage showed Piers and Trace as they battled to win this season’s final task - a charity auction. It was interesting to see how both men made good on the strategies that they developed for winning the task. Trace held more...

Episode Summary: The final four became the final TWO! Only Carol, Lennox, Piers and Trace remained as this week’s episode began. But just as the four contestants were getting ready to do battle, Mr. Trump delivered a surprise. They would all undergo a grilling by two leading business commentators, Erin Burnett and Jim Cramer. Erin and Jim would then name two people for Mr. Trump to fire. In only two hours, only two finalists would remain! Erin and Jim interviewed the candidates, then singled out Piers and Lennox to be fired. But Mr. Trump fired Lennox and Carol instead. He said that wanted to see more...

Episode Summary: As this week’s episode began, only five celebrities were still in the running. They were Stephen and Trace at team Empresario; and Carol, Lennox and Piers at Hydra. The teams designed sandwiches for Quiznos, and then sold them without calling on any of their high-powered friends. That meant sheer salesmanship and pavement pounding as they couldn’t rely on any big spenders to pay big bucks for a single sandwich. Whoever sold the most sandwiches would win. At Empresario, Trace stepped up at project manager. Although he has brought in a lot of money for his team during past tasks, he’s yet more...

Episode Summary: Donald Trump called it, “The biggest slaughter in the history of The Apprentice!” And numbers don’t lie. He was right. The teams faced artistic challenge this week. They each had to pick one artist represented by the Moti Hasson Gallery in New York. The team that made the most money selling works by their artist would win - and they only had one evening to sell. Omarosa, who got fired because of her performance in a similar project during her previous Apprentice season, claimed the job of project manager at Empresario. She said she had “something to prove.” At Hydra, Piers more...

Last night’s episode was, in the words of Donald J. Trump, “The biggest slaughter in the history of The Apprentice.” In my mind, this episode set an Apprentice record for something else too - and I’ve been writing about the show for four seasons. It set the record for discriminatory, unprofessional behavior on the part of one of the contestants. I am referring to the fact that Omarosa tried to smear Piers by “accusing” him of being gay. It only took Mr. Trump and Ivanka about half a second to expose her attempt at character assassination. But the real question is, isn’t it pretty more...

 Episode Summary:  Only seven celebrities were still in the running as this week’s episode began. They were Omarosa, Stephen, Tito and Trace at team Empresario; and Carol, Lennox and Piers at Hydra. The teams created ad layouts to be run in Redbook for Dial Nourishing Yogurt Body Wash. Executives from Dial and Redbook would pick the winning ad based on its creativity, brand integration, overall message and content. At Empresario, Omarosa was doing her best to claim the job of project manager. Then Mr. Trump said, “With a smaller number of you left, the job of project manager is now a lot riskier.&rdquo more...

Episode Summary: The teams produced 10-minute sales segments to be shown on the QVC home shopping network.  The team that made the most money selling one product would win. Things got off to a rocky start when both teams wanted to sell the same product - a combination ladder/handtruck called the LadderKart. So the teams flipped a coin. Empresario lost the toss and had to settle for a rechargeable electric sweeper. Empresario picked Stephen to lead them this week. Hydra chose Marilu. Then the teams boarded helicopters for a flight to QVC headquarters in Pennsylvania. Lennox napped during the flight because he had more...

Episode Summary: Last night we saw the first Apprentice in history with no firing! Before the task was announced, Mr. Trump juggled the membership of the teams. For this week, Empresario’s members would be Marilu, Tito, Trace and Stephen; Hydra’s were Carol, Lennox, Omarosa and Piers. Piers made no attempt to hide his anger about being on the same team as Omarosa. The task this week was to sell rides in horse-drawn cabs in New York’s Central Park. Each team got three cabs, and the team that made the most money selling rides would win. Trace stepped up and became Empresario’s project manager more...

 Episode Summary:  Before Mr. Trump had even announced the task this week, Omarosa and Piers were already trading insults. Then Stephen, looking bruised, asked to quit the show because Piers had called him a “hypocrite.” Mr. Trump advised Stephen, “Don’t go home a loser” and offered him a job on the women’s team, which he accepted.  While tempers still simmered, Mr. Trump gave out this week’s project. The teams would create a store display window to promote a new Serta mattress with an extra - it is designed by Vera Wang, the noted couturier of bridal apparel. Vera Wang and a Serta more...

Episode Summary: Mr. Trump appointed Carol project manager for Empresario. But he let the men of Hydra pick their own leader - and they chose Piers. The teams created an awareness campaign for “SolesUnited,” a new program that recycles old Crocs into new shoes for needy people around the world. As part of the project, each team would create a bin for collecting donated shoes. Two Crocs execs would pick the winning campaign. On the Hydra team, Trace came up with “Wear Them, Share Them,” a terrific slogan for the campaign. The women chose “Share the Love.” While the two teams were working in more...

Episode Summary: Jennie Finch Is Fired! With three consecutive losses behind them, it was “do or die” for the women of Empresario this week. The task was simple. Each team would be given a booth in New York’s theater district for two hours. The team that made the most money selling tickets to Broadway plays would win.  The women chose Marilu to lead them this week. The men picked Vinnie. Those were wise choices, because both Marilu and Vinnie have acted in Broadway shows. On the night before the selling began, members of both teams pulled out their address books and started calling well-placed contacts more...

I was pointed in the direction of an apprentice fan who has quite the following over at youtube.  If you missed any of the episodes check out his videos from Celebrity Apprentice.  Most of the critical content is available and you can join in on some of the conversations taking place. If you want to be updated every time new videos are added subscribe to TrumpFan’s channel. Sign up for this blogs feed and you will be the first to get all the latest information on Celebrity Apprentice and related information. more...

 Episode Summary:  Mr. Trump asked Gene if he wanted to leave the Hydra team to become project manager for the women of Empresario this week. Gene eagerly agreed and proclaimed himself “The king of all women.” At Hydra, the men picked Tito to lead their team because of his solid performance over the last two weeks. For this week’s task, the teams created marketing events in Airstream trailers to promote Kodak’s new Easyshare photo printer. Two Kodak executives would pick the winning promo for its originality, brand messaging - and strong printer sales on promotion day. At Empresario, Gene announced that his reign more...

Episode Summary: The teams created 30-second television commercials for Pedigree dog food - but with a twist. The commercials had to trumpet the message that Pedigree actively supports dog adoptions through the Pedigree Dog Adoption Drive. The winning commercial would be chosen by Pedigree’s VP of marketing, Rob Leibowitz, who would award $20,000 to the winning project manager’s charity of choice. Empresario, the women’s team, picked Nely as their project manager because of her vast experience as a television exec. The all-male Hydra team picked Gene because of his powerful contribution last week. The team leaders took very different tacks. Nely led the more...

Episode Summary: Celebrity Apprentice got off to a great start as 14 celebrity contenders competed to earn big dollars for their favorite charities. Mr. Trump announced that one team would be all-male, and the other all-female. The women chose Empresario for their team name. The men chose Hydra. This week’s task was simple, but tricky. The team that made the most money selling hot dogs on the streets of New York would win. The women chose Omarosa as project manager. The men chose Piers. Omarosa told her teammates that they could only win if they downplayed their celebrity and focused on selling hot more...