Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team

Trump University is going social! Coming soon, we have a seriously unique opportunity featuring Mr. Trump himself! Here's the catch. To get in on the announcement you must be subscribed to our Trump University Newsletter. The newsletter is free, so sign-up today.   So let's talk about Social Media. On the Internet, conversations don't happen all in one place. They are all over the place. That's why Trump University is reaching out too. Here's some terrific ways for you to get social with other Trump University members and fans, goal driven people just like you.   Facebook Last month we opened the Trump University Facebook Fan more...

No, No, No I am not attending the Academy Awards (I think those past right...?) but I am attending the John Caples International Awards this Thursday evening.  This is a big event in the direct marketing community and this year I was invited to attend...(OK you can buy a ticket too but invitations are more fun.) My friends at Alloy Marketing are the sponsors of the first annual Student Campaign of the Year.  This evening should be full of excitement since none of the finalist campaigns, companies or individuals knows the winners in any category. In addition to some great networking opportunities more...

We have the opportunity to use the excitement around the Apprentice to create marketing programs that build on the publicity from the show.  Our goal is to try and ride the wave to help grow the business.  This season we are trying a few new activities and many of them are “audience participation”. Here is a run down of what we have started and what is up and coming:  Donald Trump discusses why he selected each celebrity and the charity they are playing to support. This started last week on the Trump Blog and will continue until all the celebrities have been profiled. The Trump more...

We have heard all the hype about Facebook but one thing every business should take seriously is setting up a Facebook fan page for their business.  It took me a while to realize this and I have since corrected my ways. A very brief history - As a member of Facebook and a fan of a few pages it seemed like a fun way to keep tabs on various companies and causes.  It didn't occur to me at the time to set up a business page for Trump University.  I didn't see the ROI at the time.  After reading more about fan more...

One of the neat things about managing a web site is that you can see where people go and what resonates. Visitors come to the Trump University site for many different reasons. Most want the best real estate investment education available. Others want to become entrepreneurs and start their own business. Many simply want to improve themselves and their lives. Here are four articles by Mr. Trump that have proven particularly popular over the life of Trump University: Think Like a Champion - Focus on the Top and You'll Get There  How to Think on Your Feet - Pressure Breeds Success The Bottom Line--Your Guideline more...

It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process.  My advice to any marketing profession is to do the same thing as it fits their style. Don't worry your not going to miss the magic marketing bullet and if you really need information or services your network and industry contacts should serve you well. My new script for customer service: Josef does not accept sales calls or unsolicited emails. If you would more...

The other day I interviewed one of our real estate coaches.  The purpose of the interview was to create a podcast series to show the average 'Joe' (that would be me) how to get started investing in real estate.  The marketing purpose for undertaking this podcast was to add additional touch points for people to interact with our brand, add one more social media tool and just deliver content in a user friendly manner which hopefully creates some pass along.  The podcasts will hopefully add useful and valuable content (you can be the judge) to the site for our users. We tried more...

If you live in certain parts of the world $50 is a lot of money and can help grow a business. This year, as in the past, Trump University made a donation to Kiva.org to help entrepreneurs around the world trying to change their lives for the better.  As part of this donation I received a $50 gift certificate from my boss to donate to any Kiva entrepreneur I wanted to support.  In case you are not familiar with Kiva they are not about giving 'hand-outs'. It is about lending money interest free so people can build their businesses.  I figured lets more...

A couple of weeks ago one of Seth Godin's blogs caught my eye.  He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores.  The reason he gives is that they don't care about you, or the things you care about and that there are alternatives to every 'big' category.  Toms Shoes is an alternative to the shoe category and they have an interesting mission.  Watch this video for more info. Interesting right?  Great video too.  I was moved to grab one of their banners and help spread the marketing message. Shoes, who would have more...