Archive View (December 2007)

Any day now all the marketing gurus will probably publish their lists of predictions for hot marketing topics in 2008. I figured I might as well share my own.  So here we go: Mobile marketing - lots of people are trying to figure out exactly how to use mobile technology to market to their customers (opt in of course). I expect to see some interesting strategies and uses come out in the next few months.  We are looking at one application that would allow you to sign up for a program all from your phone.  Lets see where that ends up.  Social Media more...

Yesterday I wrote about a paper that published a biased piece about our company.  They even referred to an ad we ran in their paper for the purpose of trying to appear unbiased. This paper clearly doesn't appreciate our products or services so should we continue to advertise in their publication? We know pulling our ad budget is not going to be noticed by the paper but there is the principle of the matter to consider. What would you do? more...

Is there really such a thing as unbiased reporting?  This has been on my mind for a while but recently hit a new high after a recent article in a major metro newspaper about one of our programs.  The article was clearly looking to take shots at Donald Trump, the real estate training eduction industry, and people looking to invest in the current foreclosure market.  The writer took a biased point of view against the benefits of our program.  What I found interesting was that he recognized that we basically pay his salary by advertising in their publication.  Now, I know more...

Over the last few months I have picked up a number of SEO tips and tactics that we have tried to use to help grow the Trump U business.  However once in a while a good (dare I say great) idea fails due to poor execution.  The 'big' idea this time was to utilize the popularity of reality tv and discuss the many shows that focus on real estate investing and development to drive a conversation on our site.  If done properly the effort would have created: links back to the site, some buzz and discussion on our blog and if you searched for more...