Archive View (May 2007)

In my last post about how business can use blogs to market their company I never imagined this case.  TerraCycle produces environmentally friendly fertilizer from worm poop (yes, you read that right) and is now being sued by the Scotts Miracle-Gro Company.  You can read all the details on the TerraCycle site (we are not providing legal advice or taking sides).  The reason for pointing this out is that TerraCycle is fighting back by using their blog to address the complaint and is blogging about the details of the lawsuit.  This is a very interesting use of a blog and Web more...

For those of you that don't know I am a big Seth Godin fan.  Some might say a groupie... I read his books, blogs and when possible go and hear him speak. Today I had the privilege to hear him on his NYC Dip Tour. As always the presentation and the content were excellent. Most businesses go through a growth dip and Seth does a great job outlining this business phenomenon and discusses the process of getting through the dip and prospering. Here are a few key take-a-ways from this morning's seminar:  (I recommend buying the book to get the full story and more...

A Good Sales Letter Isn’t About You Look around and you will see just about every kind of sales letter imaginable. Some are long. Some are short and punchy. Some are formal and some are casual. But all of them are about you. It’s important to remember to set aside your ego when writing a sales letter. People don’t want a random letter about how a product or service changed your life for the better. Who are you? Why should they care? People want to know how it will change their lives for the better. Always tell your prospect what’s in more...

This is not a post about Shakespeare and Web2.0 but it is a good question if you have your own business and want to create a brand for yourself. We can’t tell you a blog is going to make your business great but it is definitely worth considering when you think about your brand and marketing plans. A blog will help you with your search engine rankings and it is a great way for potential customers to learn more about you but it does require work. Here are some resources and tips to help you evaluate the blogging world and if you already have more...

Bob Bly recently did a survey about email marketing and he asked us to participate.  Bob was kind enough to quote us in his regular column in DMNews.   Enjoy a small view under the Trump University Marketing hood. more...

The TrumpU Marketing Maestros will be attending DMDays NY in June. We might set up an impromptu (not event related) marketing roundtable for Trump University students to meet and network at the event. Stay tuned. more...

Welcome to the TrumpU marketing blog. We thought it was time to break out from the main Trump blog and create our own blog dedicated to marketing and sales. We know our students and users want to learn marketing tactics and tips from Trump Org.  Now you can.  This blog will be very different from the Trump Blog. Posts will be shorter. We will try to point out interesting sites and news that relate to marketing and entrepreneurship. Some days we may just put up some interesting links or sites that might be useful to your business. Think of the blog as sort of a cliff notes more...