Archive View (September 2007)

Did you see my post a few months ago on the Trump Blog about Green Businesses?  Well if you did then you probably can tell I care about our environment.  Today we joined a social media movement that is trying to bring awareness to the issue across the internet.  If you have your own blog join us and hundreds of other bloggers who commit to writing one post October 15th about the environment and how it impacts their normal blog topic.  Join Blog Action Day! If you don't have your own blog well then just read all about it but ask yourself more...

... needs to keep learning. Here is a quick tip I picked up last week which might help you as you work on optimizing your company's website: This past week Jack Spirko and I had a long talk about SEO and the value of an inbound link.  In case you didn't know this, all links are not created equal.  If you are working on ranking your site for specific keywords or terms try to create inbound links that use the keyword(s) in the anchor text (the words you click).  Other links to your site are helpful but they don't carry the same weight more...

For the last few weeks I have been working on the launch of a new Trump University Book.  Wealth Building 101 is hitting the stores next week and we are planning all sorts of activities to try to make this our best selling book yet.   We have a very aggressive sales goal  so if you or anyone you know has helped launch a new book drop me a line since we can still use some help getting the word out. If you want to help out you can order a book in advance - hey every order counts... more...

The readers who know me personally know that I enjoy networking and meeting new people.  I network online, offline, at work and in my community etc.  My friend Andrea wrote a great book titled Non Stop Networking which could help describe the way I network.   A couple of months ago I meet Lena West.  We were discussing social media and Trump University.  One thing lead to another and we are now speaking together at a conference.  Well Lena took it one step further and wrote a piece on Entrepreneur and referenced me.  Ok it is a bit of an ego boost to more...

There has been a lot written about John Mackey's blogging and the Whole Foods-Wild Oats deal.  I came across a comment he was noted for saying: Whole Foods' rising stock price was a result of the fact that he put customers first and shareholders second, thereby delivering the best value to both. How many CEOs think about putting their customers first?  We discussed one company here but you really have to look for companies that treat their customers like gold.  Sort of sad once you think about the fact that you are the customer most of the time. John's comment provides an interesting perspective more...

Think your business is too small to advertise on TV?  Well Spot Runner doesn't.  You should do a full evaluation of the service but from what I can tell any company can now advertise on local TV and it doesn't have to cost millions of dollars.  Spot Runner has created templates that you customize for your ads, then you select the markets and schedule you want and their system does the rest.  I have definitely over simplified the process but if you have a local business and want to try TV advertising it is probably worth some time reading through their more...

If you are interested in social media and the role it plays in marketing you might want to attend this conference and as an added bonus you get to see me on a panel if you attend... The "SOCIAL MEDIA SUMMIT: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," October 22-25, 2007 in New York, NY This conference will focus on practical solutions you can apply immediately to help integrate social media technology into your communication and marketing programs to build customer and employee relationships and drive bottom-line results.  more...