Archive View (August 2008)

In my last post about our social media success I referred to connecting with a potential client on LinkedIn. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client.  Here is part of her note: "...I am excited to have this opportunity and I wanted to take the time (a little late, but still sincere) to say thanks for making it happen." How often do your clients send you a note like this? The lesson here is that people do business with people who care. Yes, we went beyond 'the call of more...

Last week was great!  It felt as if a lot of hard work was really starting to pay off. Here are 5 highlights that made my week so great!  Each is related to social media and search marketing (SEO).  Let's start with the #1 highlight of my week: 1 - Google Search Friday I get a call from a woman who mentioned that she found my phone number after searching Google for Trump and Tax Liens.  I have been working on my own personal SEO for a while now, but never thought I would be part of a result for Trump and more...

What do the price of postage stamps and the price of gas have in common? Not much, but when the price of gas goes up $.01 it costs the post office around one million dollars.  The US Postal Service recently posted a $1.1 Billion loss for their 3rd quarter.  A portion of this loss is blamed on higher fuel prices along with a number of other reasons having to do with mail volumes and the economy. What does this mean for direct marketers?  Well, since we can't control the price of gas we need to prepare ourselves for a postage increase next year.  Another more...

I was recently interviewed by eMarketing and Commerce magazine about Trump University's secret to online success.   The interview is now online. If you are marketing your products or services online (which you should be) it is worth checking out their site and considering a subscription. If you have any specific questions about anything covered in the interview leave me a comment and I will do my best to respond. Enjoy. more...