Archive View (July 2008)

As a marketer I get requests from sales teams all the time.  We need more leads!  The only issue with this request is that the number of leads is only half of the equation.  The number to focus on is your conversion/close rate.  From that number you can work back and determine the optimal number of leads needed to hit sales goals. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  Most of the time these sales people are in the wrong job and more...

For a great example of how a simple idea gets messed up by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video. Enjoy. more...