Archive View (June 2008)

We have done our share of book marketing but today a book ad caught my eye.  The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about.  The ad's headline is You'll Never Get Rich Working For Your Boss.  Who wouldn't stop and read that ad?  It is very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in our industry shares the author's secrets on how he made his fortune. The more...

For the last few weeks we have been running a multivariate test on one of our registration pages. The final results are not in but some of the initial findings are worth sharing.  Here are a few key areas everyone could probably benefit from when building out web pages or writing sales copy.   The most important element in terms of increasing conversion is to present copy in bullet points (or some similar format). Basically people don't want to read. People like to get bite size chunks of information.  Bullet points are easy to scan, read and remember. Be very direct with your call more...

My friend Jeff sent this video of the lemonade business my way.  If only starting, running and marketing a business was this easy. I guess everything you need to know you learned in kindergarten is true....  Enjoy more...