Archive View (March 2008)

Last week I wrote about a book marketing effort that utilized social media to create a buzz across the internet while forgoing all other marketing. Today I am writing about a second unique approach to book marketing.  A couple of weeks ago I was researching marketing blogs (more on that in another post) when I was directed to Rohit Bhargava’s Influential Marketing blog. I guess timing is everything since one of the first posts that caught my attention was about his new book Personality Not Included. He is also forgoing traditional marketing to promote his book and instead issued a challenge to his readers more...

At Trump U we have done our share of book marketing but nothing compared to the two efforts I have found in the last week.  Both efforts offer unique approaches to marketing books.  Today is the book launch for The Age of Conversation. What makes this marketing effort so interesting is that the whole marketing plan revolves around social media. The authors named their effort 'The Age of Conversation Bum Rush'.  The goal is to get people blogging, podcasting, twittering, digging, social book marking and emailing friends etc to help get the word out.  Ultimately if this is successful people all across the web will more...

I get sales calls daily for every media and marketing company imaginable.  I am always amazed at how ineffective many of the sales people are when leaving messages.  Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message.  A few just leave a name and number as if that will interest me to call them back.  I know it is bad form not to return calls. Selling over the phone and leaving someone a voice message is marketing your business.  Take the same  time and effort you would use to more...

Last week I was directed to Stephen Kimball's website by a coworker.  It was perfect timing since I had just written my hire a copywriter post.  Stephen has a great offer on his site (he actually calls it amazing).  In this case you can get a free trip to Utah to spend the day with Stephen (if you take him up on his offer - read the details since the offer is more then just a day with Stephen). As a marketer I am always in awe of a great offer. An offer can dramatically improve the results of your marketing effort more...

About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter.  This post resonated with me since I review a lot of sales materials.  The best marketing tip I can give any marketer is to hire a great copywriter. I know, you can write well, you know your product or service better then a hired gun but don't skimp on a persuasive direct response writer. If you expect to market your products or services make sure the words you use sell. A good copywriter knows what makes people take action.  Remember, more...