Archive View (May 2008)

It is commonly believed that Hallmark made greeting cards popular by creating different occasions for giving cards to friends and family.  They may even be responsible for a number of 'holidays' on our calendar.  Many companies celebrate national holidays with sales and marketing promotions but how many companies celebrate their customer's life events (OK my dentist sends me a birthday card.  Lucky me...) or even their own special days? Today we did just that and celebrated our 3 Year Anniversary by posting a note on the Trump Blog.  In addition to giving a discount on our products we wrote about the past more...

This photo was sent to us by a friend of a TRUMPU employee in OR.  See the license plate. If I knew who this was I would send them a Trump U. hat to wear when they drove around... more...

I read the following in my friend Andrea Nierenberg's newsletter. "Great customer service never goes out of style, yet sometimes we may forget that our best customer or client is our competitor's best prospect." I thought it was worth sharing for a few reasons: Who doesn't need this reminder?  Treat your customers well or they will leave.  It is very easy for a competitor to pick up one of your unhappy customers. When the economy is hurting and budgets are cut a good place to look for new sales opportunities is your existing customers. Let's not forget the old marketing idiom that it costs less to more...

How often do you hear an executive struggling with a marketing problem and not wanting to hire an agency or additional resources declare: "Our business is so unique no one knows it like we do" Of course not and that is exactly why you should hire an outside resource.  You know your business and how to run it but marketing your business is a different skill set.  If you run your own business you are probably too close to it to have a good perspective on driving new customers to your business.  You need outside advice and resources to help solve those marketing more...