Archive View (September 2008)

In my last marketing tip I wrote about how you can use Google Alerts for managing your brand and a few other marketing related ideas. For this tip I need to give credit to Bill Gassett who I met on Active Rain (if you are in real estate you should really join the community- just another free tip...).  While reading his blog I learned about a new use for Google Alerts.  How would you like to know whenever someone links to your blog or site? All you need to do is set up a link alert.  Just go to Google Alerts and put this in the more...

A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing the phrase(s) you set up. Not sure how? It is easy. Learn how to set up a Google alert. Google alerts are not going to completely cover everything about your brand online but it will be a great start to keep you updated if someone is talking about you. Bonus Tip When more...

Most marketers would agree that testimonials are a very powerful way to sell.  At Trump U we collect our client's stories both for our marketing needs but also to showcase our clients. They are the stars (not us). These are real ‘everyday’ people who have had great success using the information they learned at Trump University.  Well, starting this month we have created a new initiative. Each month we will select one client who has done remarkably well. They will be our Client Of The Month. OK, so this may not be an earth shattering marketing idea. Hopefully our execution of this idea will be different more...