Archive View (February 2009)

We have heard all the hype about Facebook but one thing every business should take seriously is setting up a Facebook fan page for their business.  It took me a while to realize this and I have since corrected my ways. A very brief history - As a member of Facebook and a fan of a few pages it seemed like a fun way to keep tabs on various companies and causes.  It didn't occur to me at the time to set up a business page for Trump University.  I didn't see the ROI at the time.  After reading more about fan more...

One of the neat things about managing a web site is that you can see where people go and what resonates. Visitors come to the Trump University site for many different reasons. Most want the best real estate investment education available. Others want to become entrepreneurs and start their own business. Many simply want to improve themselves and their lives. Here are four articles by Mr. Trump that have proven particularly popular over the life of Trump University: Think Like a Champion - Focus on the Top and You'll Get There  How to Think on Your Feet - Pressure Breeds Success The Bottom Line--Your Guideline more...

It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process.  My advice to any marketing profession is to do the same thing as it fits their style. Don't worry your not going to miss the magic marketing bullet and if you really need information or services your network and industry contacts should serve you well. My new script for customer service: Josef does not accept sales calls or unsolicited emails. If you would more...

The other day I interviewed one of our real estate coaches.  The purpose of the interview was to create a podcast series to show the average 'Joe' (that would be me) how to get started investing in real estate.  The marketing purpose for undertaking this podcast was to add additional touch points for people to interact with our brand, add one more social media tool and just deliver content in a user friendly manner which hopefully creates some pass along.  The podcasts will hopefully add useful and valuable content (you can be the judge) to the site for our users. We tried more...