Category View (Advertising)

So you think TV advertising is only for the big brands.  Think again.  A few months back I pointed out Spot Runner's entry into the TV advertising market with a focus on small businesses.  Recently I came across a new player in TV advertising named Spotzer who also targets the same group of advertisers.  Spotzer takes a more direct response model to marketing your business on TV. Both companies use templates to create and customize a TV ad for your business but I am told Spotzer's approach is  more holistic then the Spot Runner model.  The main difference between the two companies more...

Going once, going twice... Yes.  If you have $2.7 million to spend on a 30 second ad you too can advertise on this year's Super Bowl. Well it is probably too late but you could have. Do I recomend it for most businesses?  No.  Does it pay off?  Hard to tell.  Many of the advertisers on the big game do it to get their brand out to the millions of viewers.  It would be interesting to look at companies who advertised on the big game to see if the compaines are:  still in business (remember the sock puppet) they are still advertising year after year more...

Yesterday I wrote about a paper that published a biased piece about our company.  They even referred to an ad we ran in their paper for the purpose of trying to appear unbiased. This paper clearly doesn't appreciate our products or services so should we continue to advertise in their publication? We know pulling our ad budget is not going to be noticed by the paper but there is the principle of the matter to consider. What would you do? more...

Is there really such a thing as unbiased reporting?  This has been on my mind for a while but recently hit a new high after a recent article in a major metro newspaper about one of our programs.  The article was clearly looking to take shots at Donald Trump, the real estate training eduction industry, and people looking to invest in the current foreclosure market.  The writer took a biased point of view against the benefits of our program.  What I found interesting was that he recognized that we basically pay his salary by advertising in their publication.  Now, I know more...

Think your business is too small to advertise on TV?  Well Spot Runner doesn't.  You should do a full evaluation of the service but from what I can tell any company can now advertise on local TV and it doesn't have to cost millions of dollars.  Spot Runner has created templates that you customize for your ads, then you select the markets and schedule you want and their system does the rest.  I have definitely over simplified the process but if you have a local business and want to try TV advertising it is probably worth some time reading through their more...

Yesterday in the WSJ I noticed an ad for a Sprint world phone PDA.  Normally I just fly past cell phone ads and Sprint's ads are usually pretty boring to boot, but not today.  The headline read: 'The First $10.5M Cell Phone' Now that catches your attention. The body copy was equally engaging describing how if you buy the $10.5M cell phone they will throw in your own island.  I can't do the ad justice by describing it, so visit the integrated website (explore the site there is more than just the video). You will get a better picture of the campaign and more...