Category View (Blogging)

Yesterday I discussed marketing yourself on an interview.  Well, today I got lucky.  I met with someone who did just that.  Not only did this person market themselves and their skills they added value to my day by directing me to a blog I didn't know about.  The Whats Next blog looks like it is right up my alley.  If you are interested in online marketing or social media this should be on your reading list or RSS feed. Are you adding value to your business or marketing programs? If not, find a way to add value.  People around you will take more...

A month or so ago I was talking about Whole Foods and their approach to customers.  I also mentioned some of the trouble their CEO got into with a blog posting he wrote.  Well I just read Andy Sernovitz's Damn, I Wish I'd Thought of That! blog and he pointed out a WSJ article indicating that the board of Whole Foods modified their code of conduct to restrict executives from posting about the company, competitors, suppliers etc unless it is a company sponsored forum (to me this sounds like it is edited, reviewed and approved).  Andy makes a great point about using more...

I committed to writing one blog about marketing and the environment as part of blog action day.  I thought I would work up to blog action day with a few 'green' marketing tips.   My first tip is to find a way to reward your customers for helping the environment while doing business with your company.   A good example of this is Trader Joes (at least my local store).  They will enter you into a monthly contest for a $30 gift card every time your bring your own bag.  Sounds good,  right?  Here is what makes it better: They sell reusable bags at the more...

If you aren't convinced blogs and social media can help grow your business listen to this podcast.  This is one of the DallasBroadcast.com's first podcasts and is a little long for me but there is good info shared and best of all it is free... more...

There has been a lot written about John Mackey's blogging and the Whole Foods-Wild Oats deal.  I came across a comment he was noted for saying: Whole Foods' rising stock price was a result of the fact that he put customers first and shareholders second, thereby delivering the best value to both. How many CEOs think about putting their customers first?  We discussed one company here but you really have to look for companies that treat their customers like gold.  Sort of sad once you think about the fact that you are the customer most of the time. John's comment provides an interesting perspective more...

If you are interested in social media and the role it plays in marketing you might want to attend this conference and as an added bonus you get to see me on a panel if you attend... The "SOCIAL MEDIA SUMMIT: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," October 22-25, 2007 in New York, NY This conference will focus on practical solutions you can apply immediately to help integrate social media technology into your communication and marketing programs to build customer and employee relationships and drive bottom-line results.  more...

A newly found blogger friend of mine, Jack Spirko posted a challenge on his blog to his top 25 bloggers.  He wants to see which bloggers were monitoring his posts and their name across the web.   I was/am honored to be included with some of the bloggers he has listed in his top 25. This is an interesting challenge for me since this blog is still relatively new.  Jack's blog posting and my guest posting might help generate some buzz for this blog and Trump University.  I think there is a lesson in this challenge for any entrepreneur or marketer building a more...

Google recently announced they acquired Feedburner.  I have been watching Feedburner's growth for about two years and I am a big fan of their services.  We use them at Trump University (see the link on the right).  In addition to all the metrics and services they can provide they created a new medium for marketers.  If you read RSS feeds you might see an ad from time to time and in many cases you will see a little note that says powered by Feedburner.  If you are marketing your business or if you have a blog you might want to check out their services.  more...

This is not a post about Shakespeare and Web2.0 but it is a good question if you have your own business and want to create a brand for yourself. We can’t tell you a blog is going to make your business great but it is definitely worth considering when you think about your brand and marketing plans. A blog will help you with your search engine rankings and it is a great way for potential customers to learn more about you but it does require work. Here are some resources and tips to help you evaluate the blogging world and if you already have more...

Welcome to the TrumpU marketing blog. We thought it was time to break out from the main Trump blog and create our own blog dedicated to marketing and sales. We know our students and users want to learn marketing tactics and tips from Trump Org.  Now you can.  This blog will be very different from the Trump Blog. Posts will be shorter. We will try to point out interesting sites and news that relate to marketing and entrepreneurship. Some days we may just put up some interesting links or sites that might be useful to your business. Think of the blog as sort of a cliff notes more...