Category View (book marketing)

I have participated in a number of book launches over the years.  Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book. Today we launched our marketing effort for our new book Commercial Real Estate 101. When we checked the Amazon ranking a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts. Our goal more...

We have done our share of book marketing but today a book ad caught my eye.  The title of the book How To Get Rich by Felix Dennis (founder of Maxim magazine) just comes right out and says what the book is all about.  The ad's headline is You'll Never Get Rich Working For Your Boss.  Who wouldn't stop and read that ad?  It is very direct and to the point and hits at the heart of the subject matter. This book like so many of the others in our industry shares the author's secrets on how he made his fortune. The more...

Last week I wrote about a book marketing effort that utilized social media to create a buzz across the internet while forgoing all other marketing. Today I am writing about a second unique approach to book marketing.  A couple of weeks ago I was researching marketing blogs (more on that in another post) when I was directed to Rohit Bhargava’s Influential Marketing blog. I guess timing is everything since one of the first posts that caught my attention was about his new book Personality Not Included. He is also forgoing traditional marketing to promote his book and instead issued a challenge to his readers more...

At Trump U we have done our share of book marketing but nothing compared to the two efforts I have found in the last week.  Both efforts offer unique approaches to marketing books.  Today is the book launch for The Age of Conversation. What makes this marketing effort so interesting is that the whole marketing plan revolves around social media. The authors named their effort 'The Age of Conversation Bum Rush'.  The goal is to get people blogging, podcasting, twittering, digging, social book marking and emailing friends etc to help get the word out.  Ultimately if this is successful people all across the web will more...

You are probably aware that Mr. Trump has two new books out, Trump University Wealth Building 101 and another b0ok titled Think Big and Kick Ass in Business and Life.  Here at TU we refer to the Think Big book written by Donald Trump and Bill Zanker as the 'other book'.  I find it interesting that their book which has been heavily promoted on TV, Print, PR, Online etc. is currently ranked lower then the Wealth Building 101 book on both Amazon and BN.com.  The interesting marketing lesson here is that because the Learning Annex book and the Trump University book more...

We launched the new Trump Book and we are off to a great start in driving sales.  The book is in the top 20 on Amazon (of course this will change by the hour), number two in business books and number one in personal finance.  We are making waves on the Barnes and Noble's site too.  Our publisher has even reported increased sales for some of our other titles.  I guess marketing works... This was a real team effort to make sure all our marketing was executed just right.  The effort included online banners, email marketing, public relations, blogging, paid search and more...

For the last few weeks I have been working on the launch of a new Trump University Book.  Wealth Building 101 is hitting the stores next week and we are planning all sorts of activities to try to make this our best selling book yet.   We have a very aggressive sales goal  so if you or anyone you know has helped launch a new book drop me a line since we can still use some help getting the word out. If you want to help out you can order a book in advance - hey every order counts... more...

Check out our new Amazon Store.  The new store features all of Donald Trump's books. This is a great way to market your books and earn a couple of cents in the process. more...