Category View (Cause Related Marketing)

A couple of weeks ago one of Seth Godin's blogs caught my eye.  He posted a holiday shopping guide and one recommendation was not to buy from big brands or big stores.  The reason he gives is that they don't care about you, or the things you care about and that there are alternatives to every 'big' category.  Toms Shoes is an alternative to the shoe category and they have an interesting mission.  Watch this video for more info. Interesting right?  Great video too.  I was moved to grab one of their banners and help spread the marketing message. Shoes, who would have more...

Any day now all the marketing gurus will probably publish their lists of predictions for hot marketing topics in 2008. I figured I might as well share my own.  So here we go: Mobile marketing - lots of people are trying to figure out exactly how to use mobile technology to market to their customers (opt in of course). I expect to see some interesting strategies and uses come out in the next few months.  We are looking at one application that would allow you to sign up for a program all from your phone.  Lets see where that ends up.  Social Media more...

In my lead up to blog action day here is another tip or tool for eco-marketing: If you sell or produce a product that is eco-friendly you should make sure you are listed in this new shopping search engine.  The Find Green shopping search engine would even make Kermit happy since it is easy to find green and eco-friendly products.  more...

I committed to writing one blog about marketing and the environment as part of blog action day.  I thought I would work up to blog action day with a few 'green' marketing tips.   My first tip is to find a way to reward your customers for helping the environment while doing business with your company.   A good example of this is Trader Joes (at least my local store).  They will enter you into a monthly contest for a $30 gift card every time your bring your own bag.  Sounds good,  right?  Here is what makes it better: They sell reusable bags at the more...

Did you see my post a few months ago on the Trump Blog about Green Businesses?  Well if you did then you probably can tell I care about our environment.  Today we joined a social media movement that is trying to bring awareness to the issue across the internet.  If you have your own blog join us and hundreds of other bloggers who commit to writing one post October 15th about the environment and how it impacts their normal blog topic.  Join Blog Action Day! If you don't have your own blog well then just read all about it but ask yourself more...

If you are an expert then you should create a Squidoo page.  These are basically one page websites that showcase your business or skills. Take a look at our Squidoo page and let us know what you think.  We are donating all profits generated from this page to the Squidoo charity fund.  We could use some extra traffic, feedback and votes to make the page better which will eventually help some worthy causes.   If you are marketing a business, product or service then you are an expert in that area.  If you are an entrepreneur or real estate investor then you more...