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Hire a Copywriter

Posted by Josef Katz on 3/3/2008 at 9:34 PM
Posted in copywriting

About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter. This post resonated more...

Go Long

Posted by Josef Katz on 11/20/2007 at 10:07 PM
Posted in copywriting

With football is in the air and Thanksgiving coming up I figured the title would catch some attention. Today I read a study on the Marketing Experiments more...

Good Copy, Not As Easy As It Looks

Posted by Cybelle Clevenger on 7/13/2007 at 11:39 AM
Posted in copywriting

Ernest Hemingway, George Bernard Shaw, John Marquand and Stephen Vincent all tried their hands at it and gave up. And even Aldous Huxley said it was more...

Don't Be So Cliche

Posted by Cybelle Clevenger on 6/25/2007 at 10:11 AM
Posted in copywriting

Make no mistake: Insert a bunch of clichés in your marketing piece--and you can kiss your prospects goodbye. Walk the talk, more bang for your buck, more...

What Can Be Learned from the Tabloids?

Posted by Cybelle Clevenger on 6/15/2007 at 9:28 AM
Posted in copywriting

Why do I love a good tabloid headline? Ahhhh. Let me count the sleazy, tawdry ways. First of all: they rarely fail to get my attention more...

If You Can Verbalize It, You Can Write It

Posted by Cybelle Clevenger on 6/5/2007 at 6:13 PM
Posted in copywriting

One of the biggest obstacles of writing a sales letter is perfectionism. Too many people feel they have to write flawless marketing copy in order to more...