Marketing Maestro

Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team

Home :

Category View (copywriting)

Hire a Copywriter

About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter.  This post resonated more...

Go Long

With football is in the air and Thanksgiving coming up I figured the title would catch some attention. Today I read a study on the Marketing Experiments more...

Good Copy, Not As Easy As It Looks

Ernest Hemingway, George Bernard Shaw, John Marquand and Stephen Vincent all tried their hands at it and gave up. And even Aldous Huxley said it was more...

Don't Be So Cliche

Make no mistake: Insert a bunch of clichés in your marketing piece--and you can kiss your prospects goodbye. Walk the talk, more bang for your buck, more...

What Can Be Learned from the Tabloids?

Why do I love a good tabloid headline? Ahhhh. Let me count the sleazy, tawdry ways. First of all: they rarely fail to get my attention more...

If You Can Verbalize It, You Can Write It

One of the biggest obstacles of writing a sales letter is perfectionism. Too many people feel they have to write flawless marketing copy in order to more...

What's in it for me?

A Good Sales Letter Isn’t About You Look around and you will see just about every kind of sales letter imaginable. Some are long. Some are more...

Enjoy some TU insight

Bob Bly recently did a survey about email marketing and he asked us to participate.  Bob was kind enough to quote us in his regular column more...