Category View (Database Marketing)

First some exciting news... A few months back I attended a DMIX event.  I am happy to report I am now a full member of this exclusive group after being nominated by one of the existing members.  If you are going to be in NYC on the day of an event and would like to attend as my guest let me know and I will see what I can do. Today's DMIX speaker was Andy Goldberg, President and CEO Publishers Clearing House (PCH).  He discussed how PCH updated their business by using personalization and relevant messages to communicate with their customers. They are more...

If you are marketing a product or service I hope you are measuring the results.  If not, you are missing the boat (more clichés for Cybelle) and you will never know if what you are doing is making a difference in your business. The goal of marketing should be to move the sales needle (or build up a database marketing effort for long term sales) if you can't quantify the results of your efforts then put the money in the bank and earn the interest.   If you don't measure you won't be able to test one idea against another or take more...

All marketers know that the word free is a powerful selling tool.  But did you know that Trump University has a few free courses to help new businesses get started.  The end goal in giving away free info is to show a user lots of value and then they will hopefully decide there is value in purchasing another course.  Trump University gets to qualify a potential customer and build our database and the user gets a lot of free and useful information.  Everyone wins. Here are the three courses we offer for free: How to Write a Business Plan Find Start Up Funding How to more...

I get a lot of sales calls.  It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up.  Just the other day a media sales rep had me on the phone (I couldn't get a word in so I could end the call...) finally he asked when he could follow up to get my decision.  I said 10 days.  Would you believe he then asked if he could call sooner?  To make matters worse he then called twice the next day to 'check more...