Category View (eco marketing)

Today is Blog Action Day.  A couple of weeks ago I committed to participate in writing a blog about the environment.  I decided to have some fun with the idea and posted a few additional related posts on the topic.  I am in Chicago today to speak at the DMA's annual conference about relationship marketing but didn't want to let the day pass without posting something for the big day.  Here are the last few posts related to the environment that I prepared for Blog Action Day. Marketing Tip for a Cause It is easy to be green Going Green Brings in the Green 5 more...

Here are a few tips to improve your direct mail and make it greener in the process. Direct Mail has been beaten up over the years by the press for being junk (a term I really hate) for  creating large amounts of waste and in general is considered less glamorous then say TV advertising.    Direct Mail is one of the most cost effective and efficient ways to reach your customers and has been proven to work more often then most other media.  Almost every business and organization I know of uses it whether they admit to it or not.   You would probably more...

One week to go until Blog Action Day... I read this case study in Marketing Sherpa that is worth sharing even if you are not thinking about the environment.  They highlighted a catalog company which understood that many of their customers were concerned with the environment and moving away from paper based catalogs.  To help boost response and maintain their customer base they put together a marketing strategy that addressed their users concerns and increased the company's bottom line.  You can see from this case study that going green can produce  "green" results. The key take away / reminders for me are: You always more...