Category View (Event Marketing)

Last week before going to the DMA conference I mentioned I would share some interesting and creative uses of direct mail.  This is a picture of a piece I received (not sure how well you can see it) promoting one of the exhibitors. It would have been perfect for blog action day since it is the ultimate green mailing.  A fully recyclable card with plant seeds embedded in the paper.  What will they think of next? This is really a case where direct mail will 'grow' your business.  I have no idea how well the mailing performed but it stuck out in more...

If you are interested in social media and the role it plays in marketing you might want to attend this conference and as an added bonus you get to see me on a panel if you attend... The "SOCIAL MEDIA SUMMIT: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," October 22-25, 2007 in New York, NY This conference will focus on practical solutions you can apply immediately to help integrate social media technology into your communication and marketing programs to build customer and employee relationships and drive bottom-line results.  more...

As you know, I attended DMDays NY last week. I spent a good chunk of my career focused on direct marketing which is why it baffles me every time I go to a direct response conference and the 'expert' companies trying to sell their services don't practice good direct marketing.  It is the old story of the shoemaker's children.  My biggest pet peeve is when I receive an expired offer.  In the last few days I have received more than 5 mail pieces from exhibitors prompting me to stop by their booth.  Now you can blame the USPS but my guess is more...

Today I attended DMDays NY.  I think trade shows and industry conferences play an important role in any industry.  These events are perfect places for educational, product launch, and  networking opportunities.  I would recommend you attend any event before exhibiting.  If you can't attend the event then talk to others who have attended to make sure the audience/your target market is going to be in attendance.  If you do decide to market your business at an event please remember the following: Engage the people walking the floor If an attendee enters your booth try to be helpful, answer questions, and tell them what more...