Category View (Integrated Marketing)

Yesterday in the WSJ I noticed an ad for a Sprint world phone PDA.  Normally I just fly past cell phone ads and Sprint's ads are usually pretty boring to boot, but not today.  The headline read: 'The First $10.5M Cell Phone' Now that catches your attention. The body copy was equally engaging describing how if you buy the $10.5M cell phone they will throw in your own island.  I can't do the ad justice by describing it, so visit the integrated website (explore the site there is more than just the video). You will get a better picture of the campaign and more...