Category View (lead generation)

Marketing Sherpa has a new special report titled Online Strategies from Real Estate Marketers: Tactics to Survive a Struggling Economy. This is part one of a two part report.  Marketing Sherpa reports are usually available free for a limited time and then are sold for a small fee.  So, if the titled caught your attention check it out before you have to pay for the report... This report focuses on real estate search sites, lead buying and lead nurturing. When I get an alert about part two and what it covers I will make sure to let you all know. Enjoy the report more...

During the last month I requested information online about two relatively high-ticket purchases. I provided my contact information and answered qualifying questions. And then neither company followed up to provide the information I asked for. Too bad, since one of the companies really had me interested. They promised me a free evaluation to help me decide whether their product was right for my needs. As a marketer, I find it very odd that these companies would waste a perfectly qualified lead. Each company took time and money to get me to their site. They qualified me and brought me through a process more...