Category View (Marketing Tips)

Today I was catching up on my blog reading and one of Seth Godin's posts caught my attention (most of them do) but this one was interesting since it had to do with Twitter search.  I have been "playing around" with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Twitter search allows you to track what others are saying about you, your brand, your company, more...

In my last marketing tip I wrote about how you can use Google Alerts for managing your brand and a few other marketing related ideas. For this tip I need to give credit to Bill Gassett who I met on Active Rain (if you are in real estate you should really join the community- just another free tip...).  While reading his blog I learned about a new use for Google Alerts.  How would you like to know whenever someone links to your blog or site? All you need to do is set up a link alert.  Just go to Google Alerts and put this in the more...

A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing the phrase(s) you set up. Not sure how? It is easy. Learn how to set up a Google alert. Google alerts are not going to completely cover everything about your brand online but it will be a great start to keep you updated if someone is talking about you. Bonus Tip When more...