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Posted by Josef Katz on 6/17/2008 at 7:26 AM
Posted in Metrics
For the last few weeks we have been running a multivariate test on one of our registration pages. The final results are not in but some
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Posted by Josef Katz on 1/15/2008 at 8:45 PM
Posted in Strategy, Direct Marketing, Metrics, Trump University insights
Do you test everything you can to increase your marketing conversion or response rates?
Are you using control groups?
If not, you aren't testing effectively. You might be
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Posted by Josef Katz on 11/12/2007 at 9:55 PM
Posted in Metrics, Trump University insights, Direct Marketing, Print
The last few weeks we have been running free real estate seminars in different cities across the country. To generate awareness and drive registrations we
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Posted by Josef Katz on 8/16/2007 at 2:39 PM
Posted in Metrics, Database Marketing, Trump University insights, Direct Marketing
If you are marketing a product or service I hope you are measuring the results. If not, you are missing the boat (more clichés for Cybelle)
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