Category View (PR)

Trump U's tag line is 'We Teach Success'.  I have been very critical about this line since I started in my role.  To me this is all about TrumpU and not about our clients.  Well, we are doing two things to correct this situation. First, we are reevaluating this copy.  One idea we are playing around with is: Invest in Your Success.  If you have other ideas let me know in the comments section. Second and more importantly we are spending money and using our resources to promote our client's successes.  We are working with our clients and the press to share their stories more...

Is there really such a thing as unbiased reporting?  This has been on my mind for a while but recently hit a new high after a recent article in a major metro newspaper about one of our programs.  The article was clearly looking to take shots at Donald Trump, the real estate training eduction industry, and people looking to invest in the current foreclosure market.  The writer took a biased point of view against the benefits of our program.  What I found interesting was that he recognized that we basically pay his salary by advertising in their publication.  Now, I know more...

There is a saying in public relations that all publicity is good publicity.  Today I am going to tell you that every press release no matter how polished or how much pick up it gets is not necessarily a good press release. I learned this the hard way so I am going to share a little info here that will hopefully save you time and money.  In today's world a press release is not just an announcement of a new product or service.  You always need a hook or something of interest to write about. What makes or breaks a press release more...

If you have been reading this blog for a month or so you will remember the launch of our new Trump Book Wealth Building 101.  It took a little work and networking but we were able to get a review on entrepreneur.com's blog.  One more achievement for our marketing effort.  Next stop, a place on the best seller list.  OK, it is a bit of a long shot but we are going to keep trying. Hey, did you buy the new Trump book? Go ahead and help us hit our next goal... Thanks for reading - the blog and the book. Josef more...