Category View (Promotions)

We have the opportunity to use the excitement around the Apprentice to create marketing programs that build on the publicity from the show.  Our goal is to try and ride the wave to help grow the business.  This season we are trying a few new activities and many of them are “audience participation”. Here is a run down of what we have started and what is up and coming:  Donald Trump discusses why he selected each celebrity and the charity they are playing to support. This started last week on the Trump Blog and will continue until all the celebrities have been profiled. The Trump more...

Have you started to think about how you are going to use your$600 economic stimulus rebate check? Or, how you are going to use this opportunity to sell more products and services? As a marketer I started thinking about how this cash could be used to sell more products and services.   My team and I will be thinking about promotions we can use to help people invest in their education. Do you remember the last rebate checks the government gave out?  There were all sorts of promotions from retailers who offered to double the value of your rebate, advance credit for the amount more...