Category View (Sales)

It seems that as the economy has turned south the number of unsolicited sales calls I receive has gone up. Many of these calls hit our customer service team first so to help everyone save time I have implemented the following process.  My advice to any marketing profession is to do the same thing as it fits their style. Don't worry your not going to miss the magic marketing bullet and if you really need information or services your network and industry contacts should serve you well. My new script for customer service: Josef does not accept sales calls or unsolicited emails. If you would more...

As a marketer I get requests from sales teams all the time.  We need more leads!  The only issue with this request is that the number of leads is only half of the equation.  The number to focus on is your conversion/close rate.  From that number you can work back and determine the optimal number of leads needed to hit sales goals. Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  Most of the time these sales people are in the wrong job and more...

I get sales calls daily for every media and marketing company imaginable.  I am always amazed at how ineffective many of the sales people are when leaving messages.  Most people ramble on as if I care or have time to listen to a full sales pitch on a voice message.  A few just leave a name and number as if that will interest me to call them back.  I know it is bad form not to return calls. Selling over the phone and leaving someone a voice message is marketing your business.  Take the same  time and effort you would use to more...

I get a lot of sales calls.  It always amazes me when the sales person forgets all their manners and just talks over you, ignores your time constraints and then drops the ball on the follow-up.  Just the other day a media sales rep had me on the phone (I couldn't get a word in so I could end the call...) finally he asked when he could follow up to get my decision.  I said 10 days.  Would you believe he then asked if he could call sooner?  To make matters worse he then called twice the next day to 'check more...