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Trump U's tag line is 'We Teach Success'.  I have been very critical about this line since I started in my role.  To me this is all about TrumpU and not about our clients.  Well, we are doing two things to correct this situation. First, we are reevaluating this copy.  One idea we are playing around with is: Invest in Your Success.  If you have other ideas let me know in the comments section. Second and more importantly we are spending money and using our resources to promote our client's successes.  We are working with our clients and the press to share their stories more...

Over the last few months I have picked up a number of SEO tips and tactics that we have tried to use to help grow the Trump U business.  However once in a while a good (dare I say great) idea fails due to poor execution.  The 'big' idea this time was to utilize the popularity of reality tv and discuss the many shows that focus on real estate investing and development to drive a conversation on our site.  If done properly the effort would have created: links back to the site, some buzz and discussion on our blog and if you searched for more...

There is a saying in public relations that all publicity is good publicity.  Today I am going to tell you that every press release no matter how polished or how much pick up it gets is not necessarily a good press release. I learned this the hard way so I am going to share a little info here that will hopefully save you time and money.  In today's world a press release is not just an announcement of a new product or service.  You always need a hook or something of interest to write about. What makes or breaks a press release more...

... needs to keep learning. Here is a quick tip I picked up last week which might help you as you work on optimizing your company's website: This past week Jack Spirko and I had a long talk about SEO and the value of an inbound link.  In case you didn't know this, all links are not created equal.  If you are working on ranking your site for specific keywords or terms try to create inbound links that use the keyword(s) in the anchor text (the words you click).  Other links to your site are helpful but they don't carry the same weight more...