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Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team
Customer Testimonials
Most marketers would agree that testimonials are a very powerful way to sell. At Trump U we collect our client's stories both for our marketing needs more...
Brand Champion
Today I was named Brand Champion of the Day by Rex Whisman. It is an honor to be recognized by a peer and I encourage you more...
Control Freak
Do you test everything you can to increase your marketing conversion or response rates?
Are you using control groups?
If not, you aren't testing effectively. You might be more...
Putting Money Where Our Mouth Is
Trump U's tag line is 'We Teach Success'. I have been very critical about this line since I started in my role. To me this is more...
When good ideas go south
Over the last few months I have picked up a number of SEO tips and tactics that we have tried to use to help grow the more...
What's next
Yesterday I discussed marketing yourself on an interview. Well, today I got lucky. I met with someone who did just that. Not only did this person more...
Old School and back to the basics
The last few weeks we have been running free real estate seminars in different cities across the country. To generate awareness and drive registrations we more...
Are you great?
A few years ago I read Good to Great. The main point I took away from the book was that your success is dependent on the more...
Think Big and Kick Ass - the other Trump book
You are probably aware that Mr. Trump has two new books out, Trump University Wealth Building 101 and another b0ok titled Think Big and Kick Ass more...
The New Trump Book
We launched the new Trump Book and we are off to a great start in driving sales. The book is in the top 20 on Amazon more...
Even the Maestro...
... needs to keep learning.
Here is a quick tip I picked up last week which might help you as you work on optimizing your company's website:
This more...
Book Marketing
For the last few weeks I have been working on the launch of a new Trump University Book. Wealth Building 101 is hitting the stores next more...
Social Marketing
If you are interested in social media and the role it plays in marketing you might want to attend this conference and as an added bonus more...
Move the needle
If you are marketing a product or service I hope you are measuring the results. If not, you are missing the boat (more clichés for Cybelle) more...
The customer is always right
You always hear people say the customer is always right, but how often do companies stand by this policy? Stew Leonards gets it. They even carved more...
Mission Impossible
Michael Sexton, Cybelle and I were recently working on a new mission statement for TrumpU. We went back and forth a few times drafting the statement more...
Never, Always, Sometimes
It is always great to see that people believe we have done something unique with Trump University. Lena West did a guest post on the lipsticking more...
Google continues to Gobble
Google recently announced they acquired Feedburner. I have been watching Feedburner's growth for about two years and I am a big fan of their services. We use more...
Are you an expert?
If you are an expert then you should create a Squidoo page. These are basically one page websites that showcase your business or skills. Take a more...
Enjoy some TU insight
Bob Bly recently did a survey about email marketing and he asked us to participate. Bob was kind enough to quote us in his regular column more...
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