Category View (web 2.0)

  I finally put up my first You Tube video. Donald Trump recorded this video when we launched Trump University.  I have a lot of friends who upload all sort of videos to help grow their business and to get themselves some publicity.  I figured it was about time for me to get in on the action so I uploaded this video to see what happens.  We are going to upload a few more over the next few weeks to see if we can use video to market our business and generate sales. One of our videos will have the goal of getting more...

If you are an entrepreneur or marketing professional then you are probably very busy juggling many projects in addition to your personal life.  The other day I came across Sandy.  This is an online personal assistant.  Who doesn't want or need a personal assistant?  People tell me every week "you need an assistant."  Now I have one.  I am not sure if this will help me or create more work but if I don't like the service the firing process is simple... The big downside for me is she can't return all my phone calls. Sandy is even able to Twitter.  So, more...

Any day now all the marketing gurus will probably publish their lists of predictions for hot marketing topics in 2008. I figured I might as well share my own.  So here we go: Mobile marketing - lots of people are trying to figure out exactly how to use mobile technology to market to their customers (opt in of course). I expect to see some interesting strategies and uses come out in the next few months.  We are looking at one application that would allow you to sign up for a program all from your phone.  Lets see where that ends up.  Social Media more...

If you aren't convinced blogs and social media can help grow your business listen to this podcast.  This is one of the DallasBroadcast.com's first podcasts and is a little long for me but there is good info shared and best of all it is free... more...

Did you see my post a few months ago on the Trump Blog about Green Businesses?  Well if you did then you probably can tell I care about our environment.  Today we joined a social media movement that is trying to bring awareness to the issue across the internet.  If you have your own blog join us and hundreds of other bloggers who commit to writing one post October 15th about the environment and how it impacts their normal blog topic.  Join Blog Action Day! If you don't have your own blog well then just read all about it but ask yourself more...

... needs to keep learning. Here is a quick tip I picked up last week which might help you as you work on optimizing your company's website: This past week Jack Spirko and I had a long talk about SEO and the value of an inbound link.  In case you didn't know this, all links are not created equal.  If you are working on ranking your site for specific keywords or terms try to create inbound links that use the keyword(s) in the anchor text (the words you click).  Other links to your site are helpful but they don't carry the same weight more...

The readers who know me personally know that I enjoy networking and meeting new people.  I network online, offline, at work and in my community etc.  My friend Andrea wrote a great book titled Non Stop Networking which could help describe the way I network.   A couple of months ago I meet Lena West.  We were discussing social media and Trump University.  One thing lead to another and we are now speaking together at a conference.  Well Lena took it one step further and wrote a piece on Entrepreneur and referenced me.  Ok it is a bit of an ego boost to more...

If you are interested in social media and the role it plays in marketing you might want to attend this conference and as an added bonus you get to see me on a panel if you attend... The "SOCIAL MEDIA SUMMIT: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," October 22-25, 2007 in New York, NY This conference will focus on practical solutions you can apply immediately to help integrate social media technology into your communication and marketing programs to build customer and employee relationships and drive bottom-line results.  more...

A newly found blogger friend of mine, Jack Spirko posted a challenge on his blog to his top 25 bloggers.  He wants to see which bloggers were monitoring his posts and their name across the web.   I was/am honored to be included with some of the bloggers he has listed in his top 25. This is an interesting challenge for me since this blog is still relatively new.  Jack's blog posting and my guest posting might help generate some buzz for this blog and Trump University.  I think there is a lesson in this challenge for any entrepreneur or marketer building a more...

If your like me and your mind is full of ideas and things to take care of then you should check out Jott.  Once you are registered you can call a toll free number from your cell phone and leave yourself a message.  The message is then transcribed and emailed to you.  I just opened an account and now my ideas will be waiting for me in my inbox. Now you can say good bye to all those scraps of paper you take notes on when the idea pops and you don't have a notebook.  Don't worry about forgetting the idea just more...

Google recently announced they acquired Feedburner.  I have been watching Feedburner's growth for about two years and I am a big fan of their services.  We use them at Trump University (see the link on the right).  In addition to all the metrics and services they can provide they created a new medium for marketers.  If you read RSS feeds you might see an ad from time to time and in many cases you will see a little note that says powered by Feedburner.  If you are marketing your business or if you have a blog you might want to check out their services.  more...

If you are an expert then you should create a Squidoo page.  These are basically one page websites that showcase your business or skills. Take a look at our Squidoo page and let us know what you think.  We are donating all profits generated from this page to the Squidoo charity fund.  We could use some extra traffic, feedback and votes to make the page better which will eventually help some worthy causes.   If you are marketing a business, product or service then you are an expert in that area.  If you are an entrepreneur or real estate investor then you more...