Strategies for advertising, sales and marketing from the Trump University Faculty and Marketing Team

I have participated in a number of book launches over the years.  Some efforts were for Trump U and others for a few different books to learn from some interesting authors and how they were planning to use social media and word of mouth marketing to promote their book. Today we launched our marketing effort for our new book Commercial Real Estate 101. When we checked the Amazon ranking a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts. Our goal more...

Marketing Sherpa has a new special report titled Online Strategies from Real Estate Marketers: Tactics to Survive a Struggling Economy. This is part one of a two part report.  Marketing Sherpa reports are usually available free for a limited time and then are sold for a small fee.  So, if the titled caught your attention check it out before you have to pay for the report... This report focuses on real estate search sites, lead buying and lead nurturing. When I get an alert about part two and what it covers I will make sure to let you all know. Enjoy the report more...

Today I was catching up on my blog reading and one of Seth Godin's posts caught my attention (most of them do) but this one was interesting since it had to do with Twitter search.  I have been "playing around" with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Twitter search allows you to track what others are saying about you, your brand, your company, more...

Blog Action Day is here again and it is only a few days away.  This year the cause is poverty. Unfortunately, this is probably a problem in almost every community. If you ask me this is a great topic for this year's Blog Action Day. Think about our current economy, the credit crises, the foreclosure fiasco and the price of oil to name a few economic factors. Will the poverty problem get worse or better in the near future? I don't have the answers to the problem but we can start and contribute to the discussion. Check out the Blog Action Day site more...

In my last marketing tip I wrote about how you can use Google Alerts for managing your brand and a few other marketing related ideas. For this tip I need to give credit to Bill Gassett who I met on Active Rain (if you are in real estate you should really join the community- just another free tip...).  While reading his blog I learned about a new use for Google Alerts.  How would you like to know whenever someone links to your blog or site? All you need to do is set up a link alert.  Just go to Google Alerts and put this in the more...

A lot has been written about why it is important to manage your brand and online reputation. Every business owner should monitor their brand online (personal or professional). One easy way to do this is to set up a Google alert. A Google alert will deliver an email to you with links to any content referencing the phrase(s) you set up. Not sure how? It is easy. Learn how to set up a Google alert. Google alerts are not going to completely cover everything about your brand online but it will be a great start to keep you updated if someone is talking about you. Bonus Tip When more...

Most marketers would agree that testimonials are a very powerful way to sell.  At Trump U we collect our client's stories both for our marketing needs but also to showcase our clients. They are the stars (not us). These are real ‘everyday’ people who have had great success using the information they learned at Trump University.  Well, starting this month we have created a new initiative. Each month we will select one client who has done remarkably well. They will be our Client Of The Month. OK, so this may not be an earth shattering marketing idea. Hopefully our execution of this idea will be different more...

In my last post about our social media success I referred to connecting with a potential client on LinkedIn. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client.  Here is part of her note: "...I am excited to have this opportunity and I wanted to take the time (a little late, but still sincere) to say thanks for making it happen." How often do your clients send you a note like this? The lesson here is that people do business with people who care. Yes, we went beyond 'the call of more...

Last week was great!  It felt as if a lot of hard work was really starting to pay off. Here are 5 highlights that made my week so great!  Each is related to social media and search marketing (SEO).  Let's start with the #1 highlight of my week: 1 - Google Search Friday I get a call from a woman who mentioned that she found my phone number after searching Google for Trump and Tax Liens.  I have been working on my own personal SEO for a while now, but never thought I would be part of a result for Trump and more...