To blog or not to blog?

This is not a post about Shakespeare and Web2.0 but it is a good question if you have your own business and want to create a brand for yourself. We can’t tell you a blog is going to make your business great but it is definitely worth considering when you think about your brand and marketing plans. A blog will help you with your search engine rankings and it is a great way for potential customers to learn more about you but it does require work. Here are some resources and tips to help you evaluate the blogging world and if you already have a blog some resources you might want to review.

What Small-Biz Owners Can Learn From Blogs

101 Steps to Becoming a Better Blogger 

Does Your Company Blog Need a Checkup 

I recently picked up Clear Blogging and spoke with Bob Walsh. If you are a blogger or interested in getting started it is worth picking up a copy of this book.  Look for a more in-depth post on blogging from Bob on the Trump blog in the near future.

Hey, if none of these links convince you that blogging is worth the time just think about why you are reading this blog...Something got you here. 

If you have other blogging links you would like to share or reasons it pays to blog please post a comment.

Good luck and have fun blogging.